# Romantic Snowman Ads ‘The Journey’ by John Lewis is Adorably Enduring By Jennifer Gosnell | Published 2012-11-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-journey-by-john-lewis References: [mashable](http://mashable.com/2012/11/09/sequel-john-lewis-christmas-ad/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=0N8axp9nHNU) ‘The Journey’ by John Lewis opens the Christmas 2012 TV season with a poignant and beautiful ad. Following the success of the 2011 John Lewis TV ad that featured [the power of giving](https://www.trendhunter.com/trends/the-power-of-wishes), the 2012 addition follows a similar theme. With the creation of a snowman and a snowwoman, the ad features a young girl celebrating the holiday season. What is unbeknownst to her, however, is that her snowmen are about to do the same. After a brutal and exhausting journey abroad, her snowman returns to his snowwoman with a [heartfelt and well-earned gift](https://www.trendhunter.com/trends/waitrose-the-perfect-gift) of gloves, a scarf, and a beret. The adorably sweet and sentimental commercial highlights one of the most important and best aspects of the holiday season: the power to inspire, delight and amuse. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Holiday Ads:** Opportunity for businesses to create heartwarming and sentimental advertisements during the holiday season. - **Creative Gift Giving:** Innovation in unique and thoughtful gift ideas that evoke emotions and create a memorable experience. - **Storytelling in Advertising:** Using narratives to capture consumers' attention and create a deeper emotional connection with the brand. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to develop captivating and emotionally-driven campaigns for clients. - **Retail:** Retailers can explore innovative ways to package and present gifts that evoke emotions and enhance the gifting experience. - **Entertainment:** Opportunity for entertainment companies to incorporate storytelling and emotional narratives into their advertisements and promotions. ## Related on Trend Hunter - [Heartfelt Christmas Campaigns](https://www.trendhunter.com/trends/gifting-hour.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md)