# Pouty Loft Photography Abbey Lee Kershaw is Sullen and Sweet for the Journal S/S 2011 Editorial By Jordan Sowunmi | Published 2011-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-journal-spring-summer-2011 References: [zac-fashion](http://zac-fashion.com/abbey-lee-kershaw-by-maciek-kobielski-for-the-journal-ss-2011) & [thefashionjournal](http://www.thefashionjournal.com/) Celebrated Australian supermodel Abbey Lee Kershaw is stunning and sullen in the Journal Spring/Summer 2011 issue. Abbey Lee Kershaw is one of the world's most famous supermodels. Since her discovery at the age of 19 (by Kathy Ward -- the same woman who discovered Samantha Harris and Miranda Kerr), Kershaw's career has seen an upward trajectory that rivals some of the top names in fashion. Shot by New York-based photographer Maciek Kobielski for the Journal Spring/Summer 2011 issue, Kershaw commanders the shoot with the ease of a veteran, casually displaying an alluring look while maintaining a glum facial expression. The dichotomy in the [highly sexual clothing](https://www.trendhunter.com/trends/modeloffduty-essentials) Kershaw is wearing and her facial expressions is what makes the shoot so intriguing -- despite giving so much emotion, it's still hard to discern how she feels. The Journal S/S 2011 issue is on newsstands now. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 32% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Emotive Fashion Photography:** The trend of capturing models with contrasting emotions in fashion photography presents an opportunity for creative photographers and brands to push the boundaries of traditional fashion campaigns. - **Celebrity Model Culture:** The rise of celebrity culture and its intersection with the fashion industry creates opportunities for brands and celebrities to collaborate on new products and campaigns. - **Innovative Fashion Design:** The trend of contrasting emotions in fashion photography provides an opportunity for designers to explore non-traditional clothing designs and push the boundaries in the fashion industry. ### Who This Affects Most - **Fashion Photography:** Photographers specializing in emotive fashion photography can offer a unique value proposition to fashion brands seeking to create impactful campaigns and media. - **Fashion Modeling:** Modeling agencies and brands that seek to cultivate emotive models like Abbey Lee Kershaw create opportunities to stand out in a crowded industry that values physical beauty over expressions. - **Fashion Design:** Designers that conceptualize and execute a distinct visual identity with innovative clothing designs could leverage emotive fashion photography to promote their brand and products in new ways. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [British Singer-Starred Fashion Campaigns](https://www.trendhunter.com/trends/jw-anderson-4.md)