# Urban Rooftop Pools The Joule Hotel By Howard Wu | Published 2008-09-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/the-joule-pool-with-a-view References: [starwoodhotels](http://www.starwoodhotels.com/luxury/property/overview/index.html?propertyID=3321) This [rooftop swimming pool](https://www.trendhunter.com/trends/tonana) with a view is just one of the features of The Joule, an ultra-luxurious [Starwood](https://www.trendhunter.com/trends/1-hotel-nashville) hotel located in Dallas, Texas. As pictured here, the glass wall of one side of this pool allows swimmers to overlook the city while relaxing in the pool. With the neon lighting, and unique atmosphere, this is typical of the updated look of this [restored 1920s landmark building](https://www.trendhunter.com/trends/hotel-lucine). Credit for this cosmetic treatment belongs to Tihany Design. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Rooftop Amenities:** There is an opportunity for hotel and real estate industries to invest in luxurious rooftop amenities as a way to differentiate themselves in the market. - **Reviving Historical Architecture:** Architecture and design firms can explore restoring historical buildings and adding modern touches to them, as seen with The Joule Hotel's restored 1920s building and updated rooftop pool area. - **Urban Oasis Escapes:** Travel and tourism companies can capitalize on the trend of urban rooftop pools and create urban oasis escapes that offer an exclusive and relaxing experience for visitors. ### Sectors Adopting This - **Hospitality:** The hospitality industry can take advantage of the trend of urban rooftop pools by incorporating luxurious rooftop amenities, like The Joule Hotel, to attract high-end clientele and differentiate themselves from other hotels. - **Real Estate:** The real estate industry can include urban rooftop pools as a way to increase property value and attract prospective buyers seeking luxurious amenities. - **Design:** Architecture and design firms can lead the trend of reviving historical architecture and adding modern touches, like the Tihany Design's work on The Joule Hotel, to create unique and innovative structures that stand out in the market. ## Related on Trend Hunter - [Asymmetrical Ultra-Compact Pools](https://www.trendhunter.com/trends/faraway-pool.md) - [Skylight-Topped English Pool Houses](https://www.trendhunter.com/trends/malvern-pool-house.md) - [Urban Portugal Swimming Pools](https://www.trendhunter.com/trends/loop-pool.md) - [Elevated Urban Luxe Hotels](https://www.trendhunter.com/trends/pulso-hotel.md) - [Underwater Pool Window Residences](https://www.trendhunter.com/trends/hastingssunrise.md) - [Pool-Centric Temperature Control Systems](https://www.trendhunter.com/trends/temperature-control-system.md) - [U-Shaped Atrium Hotels](https://www.trendhunter.com/trends/hotel-volga.md) - [Renovated Water Parks](https://www.trendhunter.com/trends/okana-resort-indoor-waterpark.md) - [Earthy Tonal Rooftop Lounges](https://www.trendhunter.com/trends/evangeline.md)