# Custom Sports Fan Recliners La-Z-Boy is Creating The Jer-Z-Boy with Kristin Juszczyk By Laura McQuarrie | Published 2026-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-jer-z-boy References: [businesswire](https://www.businesswire.com/news/home/20260728753860/en/La-Z-Boy-and-Kristin-Juszczyk-Team-Up-to-Create-This-Seasons-Must-Have-Fan-Cave-Centerpiece-The-Jer-Z-Boy) & [TheJerZBoy](http://www.TheJerZBoy.com/)  Football season is starting soon, and to help fans enjoy their favorite sport in style, La-Z-Boy collaborated with fashion designer and sports culture icon Kristin Juszczyk on The Jer-Z-Boy. Juszczyk is known for transforming jerseys into [custom fashion pieces](https://www.trendhunter.com/trends/glamnetic-x-fanatics-collection) sported by athletes and celebrities, and with La-Z-Boy, she's designing three one-of-a-kind [custom recliners](https://www.trendhunter.com/trends/johannes-faurebrac) for fans. With this collab, La-Z-Boy is reaching younger consumers and honoring sports superstitions with personalization in focus. Fans can enter for their shot at getting a custom Jer-Z-Boy recliner at a participating La-Z-Boy store or online, and winners will have a say in their design, based on their favorite team and comfort preference. What's more, each winner will also receive $1,000 in La-Z-Boy store credit to help with bringing even comfort and style home. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 81% | Activity: 72% | Freshness: 85% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personalized Fan Furniture:** Customizable recliners tied to team identity reveal white space for home products that merge fandom, comfort, and self-expression. - **Sports Fashion Collaborations:** Celebrity designers crossing into furniture signals new potential for lifestyle brands to translate game-day culture into premium collectible goods. - **Superstition-driven Retail:** Fan rituals and loyalty behaviors create differentiated personalization models that can turn seasonal sports moments into emotionally resonant purchases. ### Industries Being Reshaped - **Home Furnishings:** Furniture brands can modernize legacy products through limited-edition customization that appeals to younger, culture-led consumers. - **Sports Marketing:** Team-based identity and athlete-adjacent creators offer fresh pathways for brands to build deeper engagement beyond traditional merchandise. - **Retail Promotions:** Experiential giveaways with co-created designs suggest a more memorable alternative to standard discounts or sweepstakes incentives. ## Related on Trend Hunter - [Zero-Gravity Recliners](https://www.trendhunter.com/trends/stressless-adam.md) - [Next-Gen Business Class Suites](https://www.trendhunter.com/trends/vantagenova-delta-one.md) - [Athlete-Approved Furniture Campaigns](https://www.trendhunter.com/trends/dfs-and-shaquille-oneal.md) - [Stylishly Comfortable Recliners](https://www.trendhunter.com/trends/king-living-king-cloud-recliner.md) - [Tropical Seltzer Staycations](https://www.trendhunter.com/trends/stayman-islands.md) - [Breath-Responsive Recliners](https://www.trendhunter.com/trends/aiora.md) - [Sensible Luxury Stores](https://www.trendhunter.com/trends/sensible-luxury.md) - [Luxury Cinema Seating](https://www.trendhunter.com/trends/alliston.md) - [Pretzel-Ordering Recliners](https://www.trendhunter.com/trends/recline-to-dine.md)