# Denim Vending Machines Buying Designer Jeans Just Got As Easy As Buying a Soda By Holger Mohr | Published 2009-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-jeans-vending-machine-selling-jeans-like-cigarettes References: [erdbeerlounge.de](http://www.erdbeerlounge.de/mode-trends/Zukuenftiger-Trend-Jeans-aus-dem-Automaten-ziehen-_a2069/site1-0-0) & [closed.de](http://closed.de) Closed, a Hamburg-based jeans brand, has just presented their first vending machine for jeans in Florence, Italy. The idea is to place these vending machines at airports and train stations so that travelers and commuters can purchase clean, new trousers on the go. While the [denim vending machine](https://www.trendhunter.com/trends/denimupholstered-sofas) is a prototype for now, it may soon become a global phenomenon. At the very least, it's a great PR stunt. Closed Jeans was founded in 1978; since then, their [casual denim](https://www.trendhunter.com/trends/versatile-denim) has been seen on stars like Sarah Jessica Parker and Katie Holmes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Automated Retail:** As retail vending machines evolve, the opportunity for more automated retail options in various industries arise. - **Convenient Shopping:** Vending machines like these provide the opportunity for convenient shopping for consumers on the go in various industries beyond fashion. - **Technology-driven Retail:** The use of technology in retail through innovative vending machines could transform the retail industry as a whole. ### Industries Being Reshaped - **Fashion:** Vending machines for clothing and accessories could potentially disrupt traditional brick and mortar fashion retail stores. - **Travel:** Vending machines with travel essentials and clothing could provide a convenient solution to the forgotten necessities of travelers on the go. - **Food and Beverage:** Automated retail vending machines could provide 24-hour access and easy convenience for food and beverage purchases. ## Related on Trend Hunter - [Denim-Wrapped Home Vacuums](https://www.trendhunter.com/trends/jeansified-object.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Cheese-Inspired Fashion Statements](https://www.trendhunter.com/trends/cheese-pocket-jeans.md) - [Porcelain-Clad Vending Machines](https://www.trendhunter.com/trends/automatica-project.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Merchandise Vending Machines](https://www.trendhunter.com/trends/merchandise-vending-machine.md)