# Blogger Cosmetics Collaborations Jaclyn Hill and 'Morphe' Have Announced 'the Jaclyn Hill Palette' By Mary Van Puymbroeck | Published 2017-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-jaclyn-hill-palette References: [refinery29](http://www.refinery29.com/2016/12/134390/jaclyn-hill-beauty-collab-teaser) & [instagram](https://www.instagram.com/jaclynhill/) Beauty blogger cosmetics collaborations are becoming increasingly more common, and the most recent announcement of 'the Jaclyn Hill Palette' by Morphe range is another that's sure to garner success. One of the world's most well-known beauty bloggers Jaclyn Hill has released promotional images of her upcoming collaboration with Morphe on her [Snapchat](https://www.trendhunter.com/trends/nyx-beauty-bestie). Her last collaboration with [Becca Cosmetics](https://www.trendhunter.com/trends/silver-brow) for the 'Champagne Pop highlighter' broke a '[Sephora](https://www.trendhunter.com/trends/smashbox-x-ilka)' record as the most-purchased item on its release day. This feat was followed by a second product called 'Prosecco Pop' which was also a commercial success. A sneak-peek and expected release timeline of her latest collaboration has left fans eager to learn more. The Jaclyn Hill Palette will consist of 35 never-before-released eye-shadow colors with matte, shimmery and foil finishes each meticulously created by the beauty mogul herself. The Jaclyn Hill Palette by Morphe should be available for purchase at the end of June. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Blogger Collaborations:** Opportunity for beauty brands to collaborate with popular bloggers to create exclusive cosmetic products and generate high sales. - **Limited Edition Collections:** The release of limited edition cosmetic collections by beauty bloggers creates a sense of urgency and exclusivity among consumers, leading to increased demand. - **Fan Engagement Marketing:** Engaging directly with fans through sneak peeks and social media updates builds anticipation and excitement for upcoming beauty blogger collaborations, boosting customer loyalty and sales. ### Sectors Adopting This - **Cosmetics:** Collaborating with beauty bloggers to create exclusive cosmetic products can drive innovation, boost sales, and captivate the target audience. - **Online Retail:** The popularity of beauty blogger collaborations creates opportunities for online retailers to showcase and sell exclusive cosmetic products, attracting a larger customer base. - **Social Media Marketing:** Utilizing social media platforms to promote beauty blogger collaborations and engage with fans helps brands to reach a wider audience and increase brand visibility. ## Related on Trend Hunter - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Founder-Inspired Lip Glosses](https://www.trendhunter.com/trends/lawless-x-loveshackfancy.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Designer Cosmetics Collabs](https://www.trendhunter.com/trends/merit-x-brandon-maxwell.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md)