# Annoying Interaction Survival Books The Jackass Whisperer Cover 125 Different "Types of Jackasses" By Ell Smith | Published 2020-01-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-jackass-whisperer References: [jackasswhisperer](https://www.jackasswhisperer.com/?fbclid=IwAR3dPXvTXXYTXDolUFg1WHMculWS9SufMeMaWUHqTnLYE8FkjGr1B9V7wUk) Coming into contact with people you dislike is an inevitable aspect of life, and those looking for tips on how to deal with those frustrating scenarios should equip themselves with The Jackass Whisperer -- the latest book from the President of Un-Marketing, Scott Scratten alongside Alison Scratten. Full of wit and [practical life advice](https://www.trendhunter.com/trends/punch-your-client), this book explores the "[125 Types of Jackasses](https://www.trendhunter.com/trends/bizarre-bookshelf)" that exist in eight unique environments: 8 Environments: Work, Gym, Travel, Online, Mall, Wild, Kids and School. Most excitingly, this book acknowledges that nobody is perfect, and in light of this it includes a 'Jackass Scorecard' which allows the reader to decide "which jackass" archetype they compare to. You can learn more about Scott and Alison Scratten's hilariously insightful 'The Jackass Whisperer' [here](https://www.jackasswhisperer.com/?fbclid=IwAR3dPXvTXXYTXDolUFg1WHMculWS9SufMeMaWUHqTnLYE8FkjGr1B9V7wUk). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What's Driving This Trend - **Dealing with Difficult People:** An increasing number of people are seeking practical and effective solutions for dealing with difficult people, creating opportunities for training and development programs, books, and coaching services. - **Personalized Assessments:** The popularity of self-help and personal development resources is driving demand for personalized assessments and feedback tools that can help individuals identify their strengths and weaknesses in dealing with different types of people. - **Humorous Self-help:** An emerging trend in self-help and personal development literature is the use of humor and wit to engage readers and make the learning process more entertaining and memorable. ### Who This Affects Most - **Training and Development:** Training and development companies can leverage the demand for practical solutions to offer courses, workshops, and coaching services focused on building effective communication and relationship skills for dealing with difficult people in various environments. - **Self-help and Personal Development:** Publishers of self-help and personal development literature can tap into the trend of using humor and practical advice to create engaging and memorable resources that help readers improve their personal and professional lives. - **Assessment and Feedback:** Assessment and feedback tools developers can create personalized assessments and feedback tools that help individuals identify their strengths and weaknesses in dealing with different types of people, and provide them with tailored recommendations for improvement. ## Related on Trend Hunter - [Cheeky Parenting Prostration Books](https://www.trendhunter.com/trends/horizontal-parenting.md) - [Hidden Discrimination Books](https://www.trendhunter.com/trends/throwaway-comments.md) - [Modern Millennial Finance Books](https://www.trendhunter.com/trends/how-to-unfck-your-finances-a-little-bit-each-day.md) - [Comprehensive Humor-Based Toolkits](https://www.trendhunter.com/trends/humor-based-toolkits.md) - [Humorous Parenting Guides](https://www.trendhunter.com/trends/eat-pray-cry.md) - [Interactive Fantasy Fiction Books](https://www.trendhunter.com/trends/curious-readers.md) - [Historical Humankind Coffee Books](https://www.trendhunter.com/trends/the-book.md) - [Prankster Film Trading Cards](https://www.trendhunter.com/trends/zerocool.md) - [Burnout-Preventing Toolkits](https://www.trendhunter.com/trends/upward-spiral-playbook.md)