# Step-Thru Light Bikes Murf's 'The Izzy' Bike has a Compact, Carryable Frame and Accessible Design By Colin Smith | Published 2023-09-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-izzy References: [murfelectricbikes](https://murfelectricbikes.com/collections/lightweight-bikes/products/izzy-step-through-cruiser)  The Izzy Step-Thru is an electric cruiser bike that combines classic style with modern performance. This bike features a sleek and elegant step-thru frame that makes it easy to mount and dismount, ideal for casual riders of all ages. The Izzy Step-Thru comes in four attractive colors: Obsidian Black, Desert Sand Gloss, Denim, and Cream. The bike also has an integrated headlight that provides visibility at night, and a rear rack that can hold a basket or other accessories. The Izzy Step-Thru is powered by a 500-watt hub motor that can reach a top speed of 20 mph, and a 52-volt, 14.5 amp-hour [Samsung](https://www.trendhunter.com/trends/kbo-breeze-stepthru) lithium-ion battery that can last up to 50 miles on a single charge. The bike has five levels of pedal assist that let you adjust the amount of power you need, as well as a thumb throttle that gives you an instant boost when you want it. The bike also has a 7-speed [Shimano](https://www.trendhunter.com/trends/700-series) drivetrain that allows you to shift gears smoothly, and Tektro hydraulic disc brakes that ensure reliable stopping power. The Izzy Step-Thru is priced at $1,695 USD, which is $500 off its original price of $2,195 USD. You can order the bike online from the [Murf Electric Bikes](https://www.trendhunter.com/trends/murf-electric-bikes) website, or check the availability at their service centers across the US. The bike comes with an industry-leading two-year warranty that covers the frame, motor, battery, and controller. Image Credit: Murf Bikes ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 16% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Step-thru Light Bikes:** The integration of classic style and modern performance in the Izzy Step-Thru bike presents an opportunity for disruptive innovation. - **Electric Cruiser Bikes:** The use of a 500-watt hub motor and a 52-volt, 14.5 amp-hour Samsung lithium-ion battery in the Izzy Step-Thru bike opens doors for disruptive innovation in the electric cruiser bike industry. - **Integrated Bike Accessories:** The inclusion of an integrated headlight and a rear rack for accessories in the Izzy Step-Thru bike suggests possibilities for disruptive innovation in the bike accessories market. ### Where This Applies - **Bicycle Manufacturing:** The sleek and elegant design of the Izzy Step-Thru bike offers a chance for disruptive innovation in the bicycle manufacturing industry. - **Electric Bike Retail:** The affordable price and online ordering option of the Izzy Step-Thru bike presents an opportunity for disruptive innovation in the electric bike retail industry. - **Outdoor Sporting Goods:** The combination of style, performance, and functionality in the Izzy Step-Thru bike opens avenues for disruptive innovation in the outdoor sporting goods industry. ## Related on Trend Hunter - [Redesigned High Performance E-Bikes](https://www.trendhunter.com/trends/murf-electric-bikes.md) - [Accessible E-Cargo Bikes](https://www.trendhunter.com/trends/higgs-cargo.md) - [Step-Through Urban E-Bikes](https://www.trendhunter.com/trends/kbo-breeze-stepthru.md) - [Low-Frame Step-Through Cruisers](https://www.trendhunter.com/trends/model-f-e-bike.md) - [Class 3 8-Speed E-Bikes](https://www.trendhunter.com/trends/700-series.md) - [True Low-Step eBikes](https://www.trendhunter.com/trends/medeo-t9.md) - [Smooth Comfort-Focused Bikes](https://www.trendhunter.com/trends/verve-plus-2-lowstep.md) - [Entry-Level Step-Thru eBikes](https://www.trendhunter.com/trends/berlin-3.md) - [Step-Thru Commuter Bikes](https://www.trendhunter.com/trends/allegria-2.md)