# Multi-Sense Cocktail Partnerships Peroni and Ellis Brooklyn Launch 'The Italian Spritz Collection' By Kanesa D | Published 2022-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-italian-spritz-collection References: [prnewswire](https://www.prnewswire.com/news-releases/peroni-partners-with-luxury-fragrance-brand-ellis-brooklyn-to-bring-the-scents-and-sips-of-italy-to-life-this-summer-301573822.html) & [ellisbrooklyn](https://www.ellisbrooklyn.com/products/ellis-brooklyn-x-peroni-limited-edition-italian-spritz-gift-set)  The [Peroni Nastro Azzuro](https://www.trendhunter.com/trends/itallian-tradition) brand has announced plans to partner with luxury fragrance manufacturer [Ellis Brooklyn](https://www.trendhunter.com/trends/ellis-brooklyn) for ‘The Italian Spritz Collection.’ Peroni Nastro Azzuro is an Italian beer brewery that delivers premium pilsner beer. The collection comprises six summer scents that can be paired with a Peroni cocktail, channeling the experience of Italy through the senses. ‘The Italian Spritz Collection’ features a Peroni Dopp kit in signature blue and white stripes and a tasting and smelling guide. Bee Shapiro, Founder of Ellis Brooklyn, commented on the release: “Each of our fragrances are meant to take you on a sensory journey, and when paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail, the little moments are elevated.” The limited edition ‘The Italian Spritz Collection’ from Peroni Nastro Azzuro will be available on Ellis Brooklyn’s website for $140 USD. Image Credit: Peroni, Ellis Brooklyn ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 84% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multi-sense Marketing:** Incorporating multiple senses in marketing can enhance customer experience and create new product opportunities. - **Alcohol-fragrance Collaborations:** Collaborations between alcohol and fragrance brands can create unique sensory experiences and boost sales. - **Premium Cocktail Accessories:** Creating high-end cocktail kits and accessories can add value to the customer experience and increase profits. ### Industries Being Reshaped - **Beverage:** Innovative sensory marketing strategies can differentiate beverage brands and increase customer loyalty. - **Fragrance:** Collaborations with alcohol brands can expand the market for fragrance products and create new revenue streams. - **Retail:** Offering exclusive and high-end cocktail kits can attract a new customer base and increase sales in the retail industry. ## Related on Trend Hunter - [Italian Beer Partnerships](https://www.trendhunter.com/trends/itallian-tradition.md) - [Spritz-Inspired Fragrances](https://www.trendhunter.com/trends/neverending-summer-eau-de-toilette.md) - [Icy Italian Beer Refreshments](https://www.trendhunter.com/trends/peroni-italian-beer-ice.md) - [Cocktail-Inspired Home Fragrances](https://www.trendhunter.com/trends/aperol-spritz-fragrance.md) - [Mediterranean-Inspired Lagers](https://www.trendhunter.com/trends/peroni-nastro-azzuro-stile-capri.md) - [Premium Mediterranean Lagers](https://www.trendhunter.com/trends/peroni-nastro-azzuro-stile.md) - [European Cocktail Kits](https://www.trendhunter.com/trends/limoncello-spritz.md) - [Socially-Charged Summer Aperitif Drinks](https://www.trendhunter.com/trends/seasonal-cocktail.md) - [Festival Hospitality Partnerships](https://www.trendhunter.com/trends/peroni-nastro.md)