# 90s Film-Inspired Haunted Houses 'The It Experience' Focuses on Stephen King's Evil Clown Creation By Riley von Niessen | Published 2017-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-it-experience References: [timeout](https://www.timeout.com/los-angeles/blog/inside-the-terrifying-it-house-thats-popped-up-in-hollywood-081417) & [thatswhereitlives](http://www.thatswhereitlives.com/) Now that 'It,' the terrifying 1990s film that was inspired by Stephen King's novel of the same name has received a [modern remake](https://www.trendhunter.com/trends/fruithead), 'The It Experience' was created to further promote it. As the critically acclaimed remake is set to hit theaters on September 8th, The It Experience runs just before and after, from August 14th until September 10th. Located at Hollywood Blvd and Vine St, the [haunted house experience](https://www.trendhunter.com/trends/the-boo-elevator) is completely free of charge and open to anyone over the age of 18, due to the terrifying subject matter that it contains. Although the reservations that were previously available are fully booked, those looking to see [Pennywise](https://www.trendhunter.com/trends/classic-clog-pennywise) up-close can sign up for the wait list or enter through the walk-up line. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **90s Film-inspired Haunted Houses:** The success of 'The It Experience' demonstrates a demand for immersive entertainment experiences rooted in nostalgia. - **Interactive Movie Promotions:** Pop-up experiences and interactive installations based on beloved film franchises offer new ways for audiences to engage with media outside of the traditional theater setting. - **Free Immersive Marketing:** Providing immersive experiences for free to promote a product or franchise is an effective way to generate buzz, hype, and engagement around new releases. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can create more experiential marketing experiences and interactive marketing installations to promote upcoming releases. - **Marketing:** Incorporating immersive, interactive components in marketing strategies can increase interest, engagement, and long-term brand loyalty. - **Hospitality:** Hotels and other hospitality businesses can use immersive experiences such as escape rooms or haunted houses to differentiate their offerings and attract new customers. ## Related on Trend Hunter - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Year-Round Horror-Inspired Experiences](https://www.trendhunter.com/trends/universal-horror-unleashed.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Film-Inspired Eerie Houses](https://www.trendhunter.com/trends/beetlejuice-house.md) - [Horror-Comedy Film Experiences](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-afterlife-experience.md) - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Erie Halloween Pop-Ups](https://www.trendhunter.com/trends/black-lagoon.md) - [Haunted Winchester Houses](https://www.trendhunter.com/trends/haunted-winchester-house.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md)