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# iPod Fashion
The iSuit by Marks & Spencer

By lourdes sanchez bayas | Published 2008-06-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-isuit-by
References: [dailymail](http://www.dailymail.co.uk/sciencetech/article-460796/M-S-launches-revolutionary-iSuit.html)

Personal electronics such as iPods and MP3's have become such an integral part of our lives that the advent of the *iSuit* seems like a foregone conclusion. Launched by the English company *[Marks & Spencer](https://www.trendhunter.com/trends/marks-spencer-and-sleep)*, the black pinstripe iSuit comes with a â€œsmart fabricâ€ developed by the British technology company Eleksen that features a control pad for an [iPod](https://www.trendhunter.com/trends/music-player-wearable-wallet)/MP3 player sewn into the left lapel.

This control pad, which is attached to a cable that is sewn beneath the lining, allows the wearer to adjust the sound and skip to a favorite track. The control pad plugs into the iPod/MP3 and the lapels have loops to hold the earphone wires. The revolutionary suit is available in England and sells for £149 which is about $290.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 24% | Activity: 50% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Smart Clothing:** The iSuit by Marks & Spencer demonstrates the trend of integrating technology into clothing for enhanced functionality.
- **Wearable Tech:** The iSuit's control pad sewn into the lapel showcases the trend of incorporating wearable technology into everyday fashion.
- **Fashion-tech Collaboration:** The partnership between Marks & Spencer and Eleksen highlights the trend of collaborations between fashion and technology companies to create innovative products like the iSuit.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can explore the potential of incorporating technology into clothing to create unique and marketable products.
- **Consumer Electronics:** The integration of iPod/MP3 controls into the iSuit presents an opportunity for the consumer electronics industry to expand their reach into the fashion market.
- **Smart Textiles:** Companies specializing in smart fabrics and textiles can leverage the iSuit as an example of how their technology can be integrated into different applications beyond traditional wearables.

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