# Grocer Smartphone Docks The iShop is Designed to Streamline Food Shopping By Michael Hines | Published 2011-11-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-ishop References: [designbuzz](http://www.designbuzz.com/entry/ishop-smart-shopping-cart-save-time-shopping-interesting/) & [wooyongdesign](http://www.wooyongdesign.com/27758/290763/gallery/ishop) I am willing to bet that shopping car collisions will rise drastically if the iShop ever goes from concept to reality. The iShop is a conceptual [iPhone](https://www.trendhunter.com/trends/magsafe-trio) dock designed to be placed upon shopping carts. The dock is designed to be used in conjunction with an app designed to streamline shopping. The iShop was created by designer Wooyong Lee. Lee designed the device with three different types of shoppers in mind: the pro, the wanderer and the run-in. The iShop's accompanying app is designed to cater to all three types of shoppers offering information on item location and even doling out price comparisons. While an [iPhone dock on a shopping cart](https://www.trendhunter.com/trends/zeroqs) may sound silly, some grocery stores have already started offering [iPads](https://www.trendhunter.com/trends/maghub-3) with their carts. In-aisle entertainment may not be far off. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Smartphone Docks:** The iShop concept presents a disruptive innovation opportunity to create smartphone docks for various other industries. - **Streamlined Shopping:** The iShop's accompanying app demonstrates a disruptive innovation opportunity to create apps that streamline the shopping experience for different types of shoppers. - **In-aisle Entertainment:** The concept of offering in-aisle entertainment through smartphone docks or tablets presents a disruptive innovation opportunity for retailers to enhance the shopping experience. ### Industries Being Reshaped - **Retail:** The iShop concept and its accompanying app present a disruptive innovation opportunity for grocery stores and other retail industries to streamline the shopping process and enhance customer experience. - **Technology:** The iShop concept and its integration with smartphone docks demonstrate a disruptive innovation opportunity for technology companies to develop and market innovative docking solutions for various devices. - **Consumer Electronics:** The iShop concept and its potential expansion to tablets and other electronic devices present a disruptive innovation opportunity for consumer electronics companies to create docking solutions specifically designed for shopping carts and other environments. ## Related on Trend Hunter - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/the-amazon-dash-cart.md) - [Gamified Shopping Carts](https://www.trendhunter.com/trends/smart-shopping-cart-1.md) - [Smartphone Retail Security Tags](https://www.trendhunter.com/trends/safe-tag.md) - [Navigational Grocery Store Apps](https://www.trendhunter.com/trends/speed-grocer.md) - [Stylish Shopping Trolleys](https://www.trendhunter.com/trends/roulette-carts.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/instacart-and-wegmans.md) - [Taiwan-Based AI Shopping Carts](https://www.trendhunter.com/trends/innolux.md) - [Unified Grocery Shopping Platforms](https://www.trendhunter.com/trends/connected-stores-1.md) - [Smart Grocery Carts](https://www.trendhunter.com/trends/dash-cart.md)