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# Sleek Cordless Irons
The IronwoMen is Designed to Make Ironing Appeal to Men

By Michael Hines | Published 2010-09-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/the-ironwomen
References: [yankodesign](http://www.yankodesign.com/2010/09/06/iron-woman/) & [muzafferkocer](http://www.muzafferkocer.com/)

The purpose of the featured IronwoMen iron is to attract men to ironing -- a feat almost as impossible as pigs flying.

The IronwoMen was designed by Muzaffer Kocer and works in a cool and innovative way. Functioning in similar ways as an asphalt roller, the IronwoMen irons out kinks in clothing pieces with a rotating tambour. This may not get men to iron in droves, but it will definitely make ironing more interesting, regardless of your sex.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 30% | Activity: 13% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Gender-inclusive Product Design:** The IronwoMen iron exemplifies the trend of designing products that appeal to a broader audience by challenging traditional gender stereotypes.
- **Innovative Ironing Technology:** The rotating tambour in the IronwoMen iron showcases a disruptive innovation opportunity in the ironing industry, providing a new way to smooth out wrinkles in clothing.
- **Enhanced User Experience:** The IronwoMen iron offers a unique and engaging ironing experience, representing a trend towards creating products that prioritize user enjoyment and satisfaction.

### Where This Applies

- **Home Appliances:** The IronwoMen iron introduces an opportunity for innovation in the home appliance industry by reimagining and improving the traditional ironing process.
- **Fashion and Apparel:** The IronwoMen iron's inventive approach to removing wrinkles from clothing presents a disruptive innovation opportunity in the fashion and apparel industry, allowing for more efficient and convenient garment care.
- **Product Design:** The IronwoMen iron's unique design and focus on user experience indicates a trend in product design towards creating functional and aesthetically appealing products.

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