# Women-Only Tennis Shoes The Intrigue by Wilson Sporting Goods Empowers Female Athletes By Laura McQuarrie | Published 2025-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-intrigue References: [tennisnow](https://www.tennisnow.com/Blogs/NET-POSTS/January-2025/Wilson-Launches-Its-First-Women-s-Only-Shoe.aspx) & [wilson](http://www.wilson.com)  The Intrigue by Wilson Sporting Goods is the brand's first high-performance tennis shoe built exclusively for women with a design that gleans from a detailed study of women's feet and preferences—and how they differ from the feet of men. Developed closely in collaboration with Wilson Athlete Marta Kostyuk, The Intrigue boasts a responsive design that meets the demands of playing on the court, plus all the comfort of a running shoe. “Wilson and I wanted to create something that empowers women to move quicker and be more agile, while still looking sharp; the Intrigue does exactly that,” said Kostyuk. The Intrigue is launching in a Dewberry colorway, with more releases and colorways set to drop in 2025, as well a Tour, Pro and Lite styles to suit the needs of different players on the court. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 67% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Women-specific Athletic Footwear:** Recognition of differing anatomical features between genders is fostering breakthroughs in designing performance gear that caters specifically to women. - **Collaborative Sportswear Design:** Partnerships between brands and athletes lead to innovations that align performance products with the needs of professional sportspeople. - **Customizable Athletic Gear:** The introduction of multiple style options allows athletes to personalize their footwear to match their personal style and performance needs. ### Sectors Adopting This - **Sporting Goods:** Enhanced focus on gender-specific products within the sporting goods industry leads to more tailored and effective solutions for athletes. - **Footwear:** The footwear industry is innovating by integrating specific design elements that address unique anatomical needs, resulting in a new category of performance shoes. - **Athletic Apparel:** Athletic apparel companies are investing in research and collaboration to develop products that empower all genders, expanding their market reach and inclusivity. ## Related on Trend Hunter - [Performance-Driven Tennis Lines](https://www.trendhunter.com/trends/feel-the-heat1.md) - [Women-Specific Soccer Cleats](https://www.trendhunter.com/trends/ida-sports.md) - [Athlete Collaborative Sneaker Series](https://www.trendhunter.com/trends/angel-reese-1.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Colorful Women's Basketball Sneakers](https://www.trendhunter.com/trends/womens-basketball-sneakers.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md) - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/roger-clubhouse-pro.md)