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# After-Hours Mannequins
In 'The Innocent' by Diego Diaz, Models Vamp When No One's Looking

By Marissa Brassfield | Published 2010-04-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-innocent-by-diego-diaz
References: [behance.net](http://www.behance.net/Gallery/The-Innocent/456267) & [diegodiaz.it](http://www.diegodiaz.it)

[Fashion photography](https://www.trendhunter.com/trends/betterstudio) that uses mannequins or models made to look like mannequins intrigues me, so 'The Innocent' by Diego Diaz caught my eye immediately. In it, mannequin-esque models vamp in a crowded storeroom or warehouse, even though no one's there to appreciate their [fierce poses](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela).

'The Innocent' by Diego Diaz is the sort of incisive photo shoot that makes me think about the objectification of women in the fashion industry. Enjoy its beauty above.

**Implications** - Businesses that devote their efforts to representing a common belief or an important cause within society will benefit by garnering the attention of a wide audience. Businesses that represent a cause that is often surrounded by controversy will likely create a lasting impression in the minds of consumers.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 70% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion Photography:** Disruptive innovation opportunities lie in exploring unconventional and thought-provoking approaches to fashion photography, such as using mannequins or mannequin-like models.
- **Objectification of Women:** Opportunities for disruptive innovation exist in challenging and redefining traditional beauty standards in the fashion industry, promoting inclusivity and empowerment.
- **Representation and Cause-based Marketing:** Disruptive innovation can be achieved by businesses that align themselves with important causes and advocate for social issues, creating a strong emotional connection with consumers.

### Sectors Adopting This

- **Fashion Photography:** Fashion photographers can explore new artistic directions by incorporating unconventional elements like mannequins, disrupting traditional norms in the industry.
- **Fashion Retail:** Fashion retailers can differentiate themselves by promoting body positivity and showcasing diverse representations of beauty, challenging the objectification of women and attracting a wider customer base.
- **Marketing and Advertising:** Marketers and advertisers can harness the power of cause-based marketing to connect with their target audience on a deeper level, by aligning their brands with important social issues and values.

## Related on Trend Hunter

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