# Retro Instant Photo Revival Resurrecting Old Polaroid Film and Camera Models is Reality (UPDATE) By Katie Cordrey | Published 2009-10-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-impossible-project-polaroid-film References: [the-impossible-project](http://www.the-impossible-project.com/index.php) & [inqmnd](http://www.inqmnd.ca/blog/?p=3212) [Polaroid](https://www.trendhunter.com/trends/polaroid-i2) stopped making film last July, but that doesn’t mean that devotees are ready to give up on their love affair with old Polaroid not-so-instant cameras. After all, even artists like Andy Warhol were impressed with the magical experience of manipulating a Polaroid photo into being. There is good news for Polaroidistas everywhere: on October 13th, The [Summit Global Group](https://www.trendhunter.com/trends/summit-ai) announced that it will re-launch some of the most famous Polaroid Instant Cameras. As a result, the company is commissioning The Impossible Project to develop and produce limited edition Polaroid-branded [Instant Films](https://www.trendhunter.com/trends/aipowered-instant-video). The analog film should be available by mid-2010. The scheduled production is the realization of The Impossible Project company’s goal to reinvent Polaroid film by 2010 as [reported by Trend Hunter](http://www.trendhunter.com/trends/saving-vintage-polaroid-the-impossible-project-aiming-to-re-invent-instant-)earlier this year. Not only that, but the company will now be making film products for a new venture that is reproducing old Polaroid camera models. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 40% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Retro Instant Photo Revival:** The resurgence of old Polaroid film and camera models presents an opportunity for businesses to tap into the nostalgia trend and offer unique retro photography experiences. - **Re-launching Polaroid Instant Cameras:** The re-launch of famous Polaroid Instant Cameras creates a disruptive innovation opportunity for companies to cater to the demand for vintage-style instant photography. - **Developing Limited Edition Polaroid Films:** The development and production of limited edition Polaroid-branded Instant Films by The Impossible Project opens up possibilities for businesses to create exclusive and collectible film products. ### Who This Affects Most - **Photography:** The revival of retro instant photography presents opportunities for the photography industry to meet the demand for vintage-style cameras and film. - **Art:** The re-introduction of Polaroid instant cameras and films provides artists and art enthusiasts with new tools for creative expression and experimentation. - **Retail:** The production of limited edition Polaroid films and re-launched camera models creates a potential market for retailers to sell exclusive and nostalgic photography products. ## Related on Trend Hunter - [High-End Instant Cameras](https://www.trendhunter.com/trends/polaroid-i2.md) - [Blue-Tinted Polaroid Film](https://www.trendhunter.com/trends/polaroid-1.md) - [Recycled Plastic Instant Cameras](https://www.trendhunter.com/trends/polaroid-now-generation.md) - [Branded 80s-Era Instant Cameras](https://www.trendhunter.com/trends/retrospekt.md) - [Nostalgic Camera Designs](https://www.trendhunter.com/trends/polaroid-now1.md) - [Retro Doll-inspired Cameras](https://www.trendhunter.com/trends/polaroid-600-malibu-barbie-instant-film-camera.md) - [Creative Manual Instant Cameras](https://www.trendhunter.com/trends/i2.md) - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Chunky Retro Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip-instant-camera.md)