# Iconic Premium Timepiece Books Assouline Unveils the Rolex: The Impossible Collection By Amy Duong | Published 2024-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-impossible-collection References: [hypebeast](https://hypebeast.com/2024/1/assouline-the-impossible-collection-book-release-info) & [assouline](https://assouline.com/)  Publisher [Assouline](https://www.trendhunter.com/trends/from-louis-to-vuitton) honors the iconic watchmaker [Rolex](https://www.trendhunter.com/trends/oyster-perpetual-datejust-book) with its new Rolex: The Impossible Collection book. It is written by Fabienne Reybaud, who is a renowned editor and someone of authority within the realm of luxury. The brand has been known for its [premium timepiece designs](https://www.trendhunter.com/trends/louis-vuitton-escale) for over a century and the book explores the rich history and design vision of Hans Wilsdorf, founder of the brand. He started in 1905 on a mission to create the watches to be durable and elegant. The upcoming collection book presents 100 Rolex watches including some that have never been seen in print before. The book is set to launch sometime in February for the price of $1,200 USD. Image Credit: Assouline, [hypebeast](https://hypebeast.com/2024/1/assouline-the-impossible-collection-book-release-info), [assouline](https://assouline.com/) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 26% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Luxury Timepiece Books:** Publisher Assouline unveils its new Rolex: The Impossible Collection book, honoring the iconic watchmaker Rolex. - **Exploring Watch History:** The book delves into the rich history and design vision of Hans Wilsdorf, founder of Rolex, showcasing 100 watches. - **Printed Watch Archive:** Some of the 100 Rolex watches featured in the book have never been seen in print before, offering a unique and comprehensive collection. ### Where This Applies - **Publishing:** Assouline's new book on Rolex provides an opportunity for the publishing industry to cater to luxury watch enthusiasts. - **Luxury Watchmaking:** Rolex: The Impossible Collection highlights the craftsmanship and design excellence of Rolex, inspiring innovation within the luxury watchmaking industry. - **Collectibles:** The book's exclusive collection of Rolex watches offers an exciting opportunity for collectors to explore and acquire rare timepieces. ## Related on Trend Hunter - [Timepiece History Books](https://www.trendhunter.com/trends/oyster-perpetual-datejust-book.md) - [Horological Chronicle Books](https://www.trendhunter.com/trends/watch-stories-savoirfaire.md) - [Heritage-Honoring Premium Timepieces](https://www.trendhunter.com/trends/perpetual-1908.md) - [Posh Platinum Timepiece Models](https://www.trendhunter.com/trends/rolex-perpetual-1908-platinum.md) - [Japanese Watch Craftbooks](https://www.trendhunter.com/trends/grand-seiko-book.md) - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md) - [Luxury Brand Book Launches](https://www.trendhunter.com/trends/from-louis-to-vuitton.md) - [Graphic-Detailed Luxe Timepieces](https://www.trendhunter.com/trends/slawn.md)