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# All-Vegan Retail Concepts
'The Imperative' Sells a Curated Collection of Vegan Shoes and Clothing

By Katherine Pendrill | Published 2017-01-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/the-imperative
References: [dailyhive](http://dailyhive.com/toronto/all-vegan-retail-toronto-2016) & [facebook](https://www.facebook.com/pg/VeganImperative/photos/?ref=page_internal)

While plant-based meals may be all the rage right now, a new retail concept called 'The Imperative' demonstrates that veganism is so much more than a diet. Run by the same style-conscious vegans behind Doomie’s and the Vegan Food & Drink Festival, the new store is a haven for [cruelty-free goods](https://www.trendhunter.com/trends/compassion-stores).

Located in Toronto's Parkdale neighborhood, The Imperative is "Canada’s first all vegan retail concept." The shop is stocked with a highly curated selection of vegan goods that range from clothing and accessories to cosmetics and home goods. The shop even features a separate footwear section that is filled with [vegan heels, boots and sneakers](https://www.trendhunter.com/trends/soles4souls-canada).

Proving that [fashion-forward clothing](https://www.trendhunter.com/trends/espe-1) doesn't have to be made from leather or fur, The Imperative is a prime example of the rise of conscious retail.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 73% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Conscious Retail:** The Imperative demonstrates the rise of conscious retail by offering a highly curated selection of vegan goods.
- **Vegan Fashion:** The Imperative showcases vegan clothing and accessories, showcasing the growing trend of fashionable cruelty-free fashion.
- **Plant-based Lifestyle:** The Imperative promotes a plant-based lifestyle by providing vegan cosmetics, home goods, and food options.

### Sectors Adopting This

- **Fashion Retail:** The Imperative represents disruptive innovation opportunities for fashion retail by showcasing a curated collection of vegan clothing and accessories.
- **Cosmetics Industry:** The Imperative offers vegan cosmetics, indicating disruptive innovation opportunities within the cosmetics industry for cruelty-free and plant-based alternatives.
- **Food Retail:** The Imperative's focus on veganism and the Vegan Food & Drink Festival highlights disruptive innovation opportunities for the food retail industry to cater to the growing demand for plant-based options.

## Related on Trend Hunter

- [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md)
- [Expansive Online Vegan Marketplaces](https://www.trendhunter.com/trends/vegan-marketplace.md)
- [Welcoming Plant-Based Butcheries](https://www.trendhunter.com/trends/like-meat-but-better.md)
- [Pioneering Plant-Based Supermarkets](https://www.trendhunter.com/trends/plantbased-supermarket.md)
- [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md)
- [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md)
- [Immersive Textile Boutiques](https://www.trendhunter.com/trends/100-silk-shop.md)
- [Sustainable Fashion Store Openings](https://www.trendhunter.com/trends/reformations-new-vancouver-location.md)
- [Comforting Vegan Handbag Capsules](https://www.trendhunter.com/trends/espe-1.md)