# LGBTQ Identity Photography 'The Identity Project' Celebrates LGBTQ Gender Roles By Megan Facciuolo | Published 2014-03-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-identity-project References: [designtaxi](http://designtaxi.com/news/364431/Striking-Photos-Celebrate-The-Many-Kinds-Of-Gender-And-Sexual-Identities/) & [identityprojectsf](http://www.identityprojectsf.com/photos/) No one likes being labeled, and The Identity Project has responded by allowed you to label yourself. San Francisco-based photographer Sarah Deragon wants people to celebrate their different gender and sexual identities. She has set out to photograph portraits of people in different [LGBTQ](https://www.trendhunter.com/trends/five-husbands) communities accross North America. Every Monday, Wednesday and Friday she is posting new portraits on The Identity Project's [website](http://www.identityprojectsf.com/), [Facebook](https://www.facebook.com/identityprojectsf?ref=hl)and [Instagram](http://instagram.com/theidentityproject#) accounts. Anyone in the LGBTQ community can apply to be photographed. Some have already labeled themselves as a "Butch Queen," a "Gender-Blind Femme Bottom" and "Queer Femme Beefcake." Sarah has also recently started to take family and couple portraits. Some labeled their family as "Legally Married," "Modern Family Just Got Cooler" and "Steadies." What terms would you use to label yourself or your family with? ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Celebration of LGBTQ Identity:** Opportunity for businesses to support and cater to the diverse gender and sexual identities of the LGBTQ community. - **Personalized Labeling:** Disruption within photography industry by offering a platform for individuals to label themselves and express their identities. - **Inclusive Family Portraits:** Emerging trend of capturing and celebrating diverse family structures within the LGBTQ community. ### Where This Applies - **Photography:** Opportunity for photographers to specialize in LGBTQ identity photography and cater to this specific market. - **Social Media:** Platform integration opportunity for social media channels to support LGBTQ identity projects and share diverse stories. - **Fashion and Retail:** Opportunity for fashion and retail brands to create inclusive marketing campaigns and products that cater to LGBTQ identities. ## Related on Trend Hunter - [Fitness Club Pride Collaborations](https://www.trendhunter.com/trends/benefit-auction.md) - [Bespoke LGBTQ+-Celebrating Vodkas](https://www.trendhunter.com/trends/five-husbands.md) - [Queer-Inspired Cannabis Collections](https://www.trendhunter.com/trends/queer-all-year.md) - [Queer-Friendly Remote Work Platforms](https://www.trendhunter.com/trends/lgbtq-remotely.md) - [Immersive Queer-Led Community Initiatives](https://www.trendhunter.com/trends/united-by-vanity.md) - [Multi-Functional LGBTQ+ Centers](https://www.trendhunter.com/trends/lgbtq-center.md) - [Pride-Inspired Stamp Collections](https://www.trendhunter.com/trends/places-of-pride.md) - [Colorful Queer Monuments](https://www.trendhunter.com/trends/queer-monument.md) - [Gender Identity Discovery Apps](https://www.trendhunter.com/trends/discover-me.md)