# Gen Alpha-Targeted Ice Cream Trucks Unilever Taps Robomart to Launch 'The Ice Cream Shop' By Niko Pajkovic | Published 2022-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-ice-cream-shop References: [grocerants.blogspot](http://grocerants.blogspot.com/2022/05/unilever-and-robomart-are-targeting.html) & [robomart.co](https://robomart.co/)  Leading international CPG company [Unilever](https://www.trendhunter.com/trends/magnum-remix) has teamed up with Robomart to target Generation Alpha, the youngest demographic born between 2010 and 2025. The decision to reach Gen Alpha by Unilever shouldn't come as a surprise considering this new generation is expected to become the largest population in the world by 2025. The new partnership arrives in the form of Unilever's 'The Ice Cream Shop,' a mobile ice cream delivery vehicle that customers can summon via an easy-to-use app. According to the company, once an order is placed, the ice cream truck will arrive at users' doors in minutes. The new "store on wheels" will carry a range of ice creams and other frozen treats from brands including Breyers, [Ben & Jerry's](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop), Magnum, [Good Humour](https://www.trendhunter.com/trends/good-humor-and-jiffy-lube), and Talenti. Image Credit: Robomart ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 83% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gen Alpha Targeted Marketing:** Marketing campaigns targeting Generation Alpha, born between 2010 and 2025, will become increasingly popular - **Mobile Delivery Services:** Brands partnering with delivery services to offer mobile delivery is becoming a disruptive innovation in the CPG industry - **Instant Gratification Shopping:** Customers' demand for instant gratification is leading brands to explore fast delivery options through digital channels ### Industries Being Reshaped - **CPG:** The CPG industry is increasingly exploring opportunities to reach Gen Alpha, the youngest demographic - **Delivery Services:** Delivery services are becoming critical partners for CPG companies offering fast and easy delivery - **Digital Commerce:** Digital commerce is emerging as an essential platform to meet customers' demands for fast and convenient shopping experiences ## Related on Trend Hunter - [Ice Cream-Only Retail Expansions](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop.md) - [Tech-Enabled Ice Cream Trucks](https://www.trendhunter.com/trends/alsies.md) - [On-Demand Mobile Ice Cream Stores](https://www.trendhunter.com/trends/mobile-ice-cream-store.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Icy Mashup Treats](https://www.trendhunter.com/trends/cinnabon-swirl.md) - [Gen Alpha Fragrance Rollerballs](https://www.trendhunter.com/trends/cloud-mine-rollerball.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Multi-Layered Maximalist Treats](https://www.trendhunter.com/trends/cornetto-max.md)