# Unconventional Ice Creams The Ice Cream Project Creates Flavors Like Salad Cream & Worcestershire By Laura McQuarrie | Published 2022-07-22 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/the-ice-cream-project References: [famouscampaigns](https://www.famouscampaigns.com/2022/07/the-ice-cream-project-launches-weird-and-wonderful-flavours-of-ice-cream-from-heinz-beans-to-hp-sauce/?utm_source=feedly&utm_medium=rss&utm_campaign=the-ice-cream-project-launches-weird-and-wonderful-flavours-of-ice-cream-from-heinz-beans-to-hp-sauce)  Classic chocolate, vanilla and strawberry are not the ice cream flavors that are served up by The Ice Cream Project. Instead, the summer pop-up is offering flavors that range from unique to unusual to even more unusual. There's Heinz Baked Beans, Kikkoman Soy Sauce and Lyle’s Golden Syrup, along with more crowd-pleasing varieties like Polo Mint sorbet, [Coco Pops](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw) and Bird's Custard. Adventurous eaters will meet their match with [experimental varieties](https://www.trendhunter.com/trends/toothpaste-flavored-ice-cream) like Worcestershire sauce, HP sauce and Heinz Salad Cream, which can be found in colorful pints with labels that describe the ice creams as "unexpectedly delicious." For only a limited time this summer, these [unconventional ice cream varieties](https://www.trendhunter.com/trends/jetlato) will be available for purchase at Anya Hindmarch’s The Village in Belgravia. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 82% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Flavors:** Exploring unconventional flavor profiles to create unique and unexpected ice cream varieties. - **Experimental Eating:** Catering to adventurous eaters by offering experimental and unusual ice cream flavors. - **Limited Time Offerings:** Creating a sense of urgency and exclusivity by offering unconventional ice cream flavors for a limited time only. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore unconventional ingredients and flavors to create unique and innovative ice cream offerings. - **Hospitality:** The hospitality industry can incorporate unusual and inventive ice cream flavors into their dessert menus to attract adventurous diners. - **Event Planning:** Event planners can incorporate unconventional ice cream flavors into their dessert options to create memorable and unique experiences for guests. ## Related on Trend Hunter - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Soy Sauce Ice Creams](https://www.trendhunter.com/trends/banana-tree-soy-sauce-ice-cream.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Condiment-Inspired Ice Creams](https://www.trendhunter.com/trends/so-cute-ice-cream.md) - [Unconventional Ice Cream Flavors](https://www.trendhunter.com/trends/unconventional-ice-cream.md) - [Soy Sauce Ice Creams](https://www.trendhunter.com/trends/soy-sauce-ice-creams.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Spicy Pepper Ice Creams](https://www.trendhunter.com/trends/cafehto.md)