# CPG-Inspired Ice Creams The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas By Laura McQuarrie | Published 2023-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch References: [famouscampaigns](https://www.famouscampaigns.com/2023/06/anya-hindmarchs-ice-cream-project-returns-for-second-year/?utm_source=feedly&utm_medium=rss&utm_campaign=anya-hindmarchs-ice-cream-project-returns-for-second-year)  The Ice Cream project by British designer Anya Hindmarch is returning for a second year, this time with new flavors inspired by CPG brands like [McVitie’s](https://www.trendhunter.com/trends/mcvities-white-hobnobs), [Birds Eye](https://www.trendhunter.com/trends/birds-eye-chicken-marinades), KP and [Kellogg’s](https://www.trendhunter.com/trends/bluey-snack-bars). Alongside flavors based on cookies, lemon curd and rice pudding, this ice cream collection also includes some more unusual varieties like Birds Eye Petis Pois and Branston Pickle. The rise of savory ice creams provides a delightful and unexpected experience by combining the familiar comfort of traditional comfort foods with the refreshing and indulgent nature of ice cream. This unique fusion of flavors and textures taps into consumers' desire for novelty and adventure, creating a memorable and enticing culinary exploration. Sold by the scoop and by limited-edition pints, these unconventional ice cream flavors can be found in Belgravia this summer. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 84% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Savory Ice Creams:** The rise of savory ice creams provides a unique fusion of flavors and textures, creating a memorable and enticing culinary exploration. - **Cpg-inspired Flavors:** The Ice Cream Project by Anya Hindmarch features ice cream flavors inspired by popular CPG brands, offering a novel and nostalgic taste experience. - **Limited-edition Pints:** The availability of limited-edition pints adds an element of exclusivity and excitement, attracting consumers who seek out unique and collectible products. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the development of savory ice creams and CPG-inspired flavors to captivate adventurous consumers. - **Frozen Desserts:** The frozen dessert industry has an opportunity to tap into the growing demand for unconventional ice cream flavors, providing customers with new and exciting taste sensations. - **Artisanal Ice Cream Shops:** Artisanal ice cream shops can leverage limited-edition pints to create buzz and drive foot traffic, enticing customers with exclusive and sought-after offerings. ## Related on Trend Hunter - [Unconventional Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Savory Ice Cream Sandwiches](https://www.trendhunter.com/trends/savory-ice-cream-sandwich.md) - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/cake-inspired-ice-cream.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/mcconnells-x-gopuff-pbj-exclusive-pint.md)