# The iCar Apple To Team With VW By Bianca | Published 2007-09-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-icar-apple-to-team-with-vw References: [forbes](http://www.forbes.com/feeds/ap/2007/08/29/ap4066656.html) The next "i" gimmick that [Apple](https://www.trendhunter.com/trends/apple-car-concept) puts on the market might be the iCar. "Apple Chief Executive Steve Jobs met recently with Volkswagen CEO Martin Winterkorn, reportedly to discuss a possible "iCar" project that would feature products by Apple," [Car and Driver](http://www.caranddriver.com/dailyautoinsider/13921/icar-the-next-big-thing.html) reported. Apple has already been working with automakers, including VW, to make integrated iPod hookups. Be sure to check out the Ford Sync, too, which was developed by [Microsoft](https://www.trendhunter.com/trends/microsoft-and-tomtom): **Implications** - I love collaborations and this one is certainly no different. The iCar is a great concept by Apple and VW. According to the German financial magazine Capital, this product would do well in terms of young target markets. I hope to see more from this pair, because this seems like a beneficial pairing. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Collaborative Automobiles:** The collaboration between Apple and VW to create the iCar project may spur more technology companies to partner with automobile manufacturers to create the next big thing in automobiles. - **Integrated Technology:** The iCar project presents opportunities for other technology companies to innovate and integrate their products with automobiles in a seamless way. - **Youth-centered Vehicles:** The iCar project is expected to appeal to younger target markets, indicating that there may be a growing market for youth-centered vehicles with advanced technology features. ### Industries Being Reshaped - **Automotive Manufacturing:** Automobile manufacturers may benefit from partnering with technology companies like Apple to create innovations that appeal to younger generations and integrate technology with automobiles. - **Consumer Electronics:** Consumer electronics companies may find opportunities to collaborate with automobile manufacturers and create products and features that seamlessly integrate with vehicles. - **Technology:** The iCar project highlights the potential for technology companies to expand into the automotive industry and create disruptive innovations in a space previously dominated by traditional automobile manufacturers. ## Related on Trend Hunter - [Patent-Inspired Tech Car Concepts](https://www.trendhunter.com/trends/apple-car-concept.md) - [Tech Brand Sedan Concepts](https://www.trendhunter.com/trends/apple-ava-concept.md) - [360-Degree Maneuverable Car Concepts](https://www.trendhunter.com/trends/rotating-twoseater-pod.md) - [Deeply Integrated Vehicle Systems](https://www.trendhunter.com/trends/nextgeneration-apple-carplay.md) - [Autonomous Driving Initiatives](https://www.trendhunter.com/trends/volkswagen-and-mobileye.md) - [Integrated Automotive Streaming Services](https://www.trendhunter.com/trends/apple-music-integration.md) - [Collaborative Music Features](https://www.trendhunter.com/trends/shareplay-1.md) - [Deeply Integrated Automotive UIs](https://www.trendhunter.com/trends/apple-carplay-ultra.md) - [Automaker-Owned Smart Phones](https://www.trendhunter.com/trends/nio-phone.md)