# Cool Cali Surftography The Hundreds Summer 2011 Collection Provides Style & Comfort for By Jaime Neely | Published 2011-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-hundreds-summer-2011 References: [hypebeast](http://hypebeast.com/2011/05/the-hundreds-2011-summer-lookbook/) & [thehundreds](http://thehundreds.com/blog/uncategorized/here-comes-the-sun-2/) The Hundreds, an American-based West Coast fashion company, recently released its lookbook for its Summer 2011 collection. The collection features images of a young, [sun-kissed group of friends surfing](https://www.trendhunter.com/trends/set-actives-new-drop) and hanging out on a beach in California. While the boys in the photos are athletic and sexy, the girls are gorgeous and fun-looking. Whether they're showing off their skills on the surfboard or catching some shade next to a cliff, the group of friends exude Cali-cool in their plaid shirts, graphic tees, [boardshorts](https://www.trendhunter.com/trends/pendleton-swim-and-beach) and striped tank tops. The clothes worn by the models will be available in stores shortly. Whether you enjoy surfing or not, the Hundreds 2011 Summer collection features some [classic summer styles](https://www.trendhunter.com/trends/golden-hour-getaway-collection) that will look great on anyone, Cali-native or not. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **West-coast Fashion Trends:** Opportunity for clothing companies to capture the relaxed, sun-kissed look of California and target younger, athletic demographics. - **Surf-inspired Clothing Lines:** Companies can create clothing lines inspired by the surf culture of the West Coast to cater to the needs of athletes who value comfort and style during their hobby. - **Beach Lifestyle Photography:** Photographers can capture the essence of beach life on the West Coast as a form of art, allowing customers to purchase these works for their aesthetic value. ### Where This Applies - **Fashion:** Clothing and accessories industry can take inspiration from the style and design of the Hundreds Summer 2011 collection to create cool west coast fashion trends. - **Sporting Goods:** Companies can come up with products like surfboards, wetsuits, and athletic wear to serve the needs of surfing enthusiasts and other beach hobbyists. - **Photography:** Beach lifestyle photography is a popular trend that artists can cash in on - with consumers willing to purchase these works for their beauty. ## Related on Trend Hunter - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md)