# Modernized Retro Shades The Hundreds SS13 Phoenix Sunglasses Stylishly Thwarts the Sun By Meghan Young | Published 2013-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-hundreds-ss13-phoenix-sunglasses References: [hypebeast](http://hypebeast.com/2013/5/the-hundreds-2013-spring-summer-phoenix-sunglasses) & [shop.thehundreds](http://shop.thehundreds.com/eyewear.html) The Hundreds SS13 Phoenix Sunglasses collection takes the [retro silhouette](https://www.trendhunter.com/trends/vintage-soul-collection) of the classic shades and modernizes it through the use of different patterns and colorways. Launching just in time for the summer season, men and women will be able to keep the sun out of their eyes in a stylish and sensible way. Not to mention in a subtle [statement-making way](https://www.trendhunter.com/trends/specsavers-eyewear). Comprised of [four new styles](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival), the The Hundreds SS13 Phoenix Sunglasses offers a tan tortoise and ivory tortoise patterns as well as navy/yellow and black/grey color combos. Complete with The Hundreds branding at its temple and the phrase, "When I die it’ll be a glorious day. It’ll probably be a waterfall," printed on the inside, the frames will be highly coveted. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Modernized Retro Shades:** The trend towards updating classic sunglasses designs with new patterns and colorways offers opportunities for disruptive innovation in eyewear design and manufacturing. - **Statement-making Sunglasses:** The trend towards sunglasses as a subtle form of self-expression offers opportunities for disruptive innovation in branding and marketing for eyewear companies. - **Gender-neutral Eyewear:** The trend towards unisex sunglasses designs offers opportunities for disruptive innovation in expanding the market reach of eyewear companies and addressing changing consumer preferences for gender-neutral products. ### Industries Being Reshaped - **Eyewear Manufacturing:** The trend towards modernized retro shades and statement-making sunglasses presents opportunities for disruptive innovation in materials, production processes, and quality control for eyewear manufacturers. - **Fashion and Apparel:** The trend towards statement-making sunglasses presents opportunities for disruptive innovation in fashion and apparel design, with sunglasses becoming a focal point for entire outfits and personal style. - **Marketing and Advertising:** The trend towards statement-making and gender-neutral sunglasses presents opportunities for disruptive innovation in marketing and advertising, particularly in online and social media platforms where targeting and segmentation can be more finely tuned. ## Related on Trend Hunter - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md)