# Bottoms-Optional Hipster Lookbooks The Hundreds Fall T-Shirt Collection Omits Pants By Ryan Hinkson | Published 2010-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-hundreds-fall-tee-shirt-collection References: [sneakerfreaker](http://www.sneakerfreaker.com/newsflash/The-Hundreds-Fall-Tee-Preview/) & [thehundreds](http://thehundreds.com/) I love lookbooks like the one for The Hundreds Fall tee shirt collection. Cute hipster chicks taking [free spirited shots](https://www.trendhunter.com/trends/asos-inspired-by) is a surefire attention-getter. And from what I can see, the tees are pretty cool as well. It looks like bottoms were optional at this lookbook shoot for The Hundreds Fall tee shirt collection. What was definitely mandatory at the shoot was attitude, however, because there's tons of it on display here. **Implications** - The Hundreds Fall T-Shirt collection is a brilliant series that epitomizes what it means to be a [young person today](https://www.trendhunter.com/trends/wildest-ones-yet). I would definitely love to own all of these t-shirts in the collection. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Bottoms-optional Lookbooks:** The trend of fashion brands creating bottoms-optional lookbooks presents an opportunity for disruptive innovation in the fashion photography industry. - **Hipster-chic Tee Shirts:** A trend towards hipster-chic tee shirts creates an opportunity for disruptive innovation in the streetwear fashion industry. - **Attitude-fueled Branding:** The trend of using attitude-fueled branding in lookbooks presents an opportunity for disruptive innovation in the fashion marketing industry. ### Industries Being Reshaped - **Fashion Photography:** The trend of bottoms-optional lookbooks creates disruption and innovation opportunities in the way fashion brands photograph their clothing. - **Fashion Marketing:** The trend of using attitude as a branding tool creates disruption and innovation opportunities in fashion marketing campaigns. - **Streetwear Fashion:** The trend towards hipster-chic tee shirts creates disruption and innovation opportunities in the streetwear fashion industry. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)