# Urban 90s Lookbooks The Hundreds Fall 2014 Collection By Vasiliki Marapas | Published 2014-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-hundreds-fall-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/07/14/the-hundreds-fall-2014-lookbook/) & [thehundreds](http://thehundreds.com/) [The Hundreds](https://www.trendhunter.com/trends/the-hundreds-and-tetris) Fall 2014 collection features an evolution of the west coast brand's [90s street style](https://www.trendhunter.com/trends/the-october-collection). The line is comprised of boxy silhouettes, loose trousers, rugby shirts, [cargo pants](https://www.trendhunter.com/trends/clot-x-neighborhood), color-blocked pieces and, of course, lots and lots of camo. I mean, what would a 90s-inspired collection be without a little camo, really? The rest of the collection is padded out with the usual urban fare: graphic t-shirts, sweatpants and headwear. When it comes to fashion, the 90s are a gift that keeps on giving. The Hundreds Fall 2014 collection manages to look towards the future, while simultaneously nodding towards the very-recent past. Those latest offerings can be found at The Hundreds dealers at the end of the month. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 78% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **90s Street Style:** Disruptive innovation opportunity: Reimagine and modernize iconic 90s fashion pieces for a new generation. - **Camo Fashion:** Disruptive innovation opportunity: Develop innovative techniques to incorporate camo prints into various apparel styles beyond traditional camouflage patterns. - **Urban Athleisure:** Disruptive innovation opportunity: Fuse streetwear and athleticwear to create functional and fashion-forward clothing for urban lifestyles. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Create interactive online platforms that allow customers to digitally try on clothes and customize their own 90s street style looks. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials to meet the demand for 90s-inspired fashion while reducing environmental impact. - **Streetwear Brands:** Disruptive innovation opportunity: Collaborate with technology companies to integrate smart features into streetwear apparel, such as wearable tech or embedded wireless charging capabilities. ## Related on Trend Hunter - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md)