# Paint-Splattered Shades Ads The Hundreds Blue Rain Phoenix Sunglasses Campaign Makes a Splash By Summer Luu | Published 2011-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-hundreds-blue-rain-phoenix-sunglasses References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/29/the-hundreds-blue-rain-phoenix-sunglasses/) & [thehundreds](http://www.thehundreds.com) The Hundreds Blue Rain Phoenix Sunglasses campaign definitely makes a splash with its new electrifying shades in a cool blue set of ads that is too hot to handle. Bombshell model Bridget Blonde stars in these sizzling hot [print ads](https://www.trendhunter.com/trends/no-rules-club), stripped down to nothing and drenched all over in electric blue paint, which matches her [bold blue sunnies](https://www.trendhunter.com/trends/goodr-x-cheetos). The [oversized shades](https://www.trendhunter.com/trends/the-blacked-out-collection) have sheer indigo lenses, which look super-rad in this blue-themed eyewear line. These vibrant sunglasses are the perfect accessory to make your hipster peepers pop out this summer. The paint-splattered ads in The Hundreds Blue Rain Phoenix Sunglasses campaign are one hot mess. You can look out for the release of these stunning shades on Thursday, May 5. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Paint-splattered Sunglasses:** The use of paint splatter in sunglasses advertising campaigns presents an opportunity for disruptive innovation in the eyewear industry. - **Blue-themed Eyewear:** The creation of trendy blue-themed eyewear could disrupt the fashion industry by allowing consumers to express their unique sense of style. - **Model-centric Advertising:** The use of bombshell models in advertising campaigns presents an opportunity for disruptive innovation in the marketing industry by being more inclusive of all body types and sizes. ### Industries Being Reshaped - **Eyewear:** The eyewear industry can benefit from incorporating unique color concepts and elements like paint splatter and themed sunnies to attract a wider range of fashion-forward consumers. - **Fashion:** Fashion brands can disrupt the industry by incorporating bold and innovative advertising concepts like paint splatter and model inclusivity to attract diverse groups of consumers. - **Marketing:** The marketing industry can disrupt traditional advertising by incorporating diverse models in campaigns to promote a more inclusive and body-positive messaging that better resonates with consumers. ## Related on Trend Hunter - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md)