# Street Culture-Informed Sneakers The Hundreds and PUMA Join Forces on a Pack of Footwear By Amy Duong | Published 2020-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-hundreds-and-puma References: [highsnobiety](https://www.highsnobiety.com/p/the-hundreds-puma-ss20-collection-release-date-price/) [The Hundreds](https://www.trendhunter.com/trends/the-hundreds-and-tetris) and [PUMA](https://www.trendhunter.com/trends/coperni) work in collaboration to adorn the sportswear label's signature footwear silhouettes in time for the summer season. The streetwear imprint infuses the footwear with its design language to give it a touch of street culture sensibilities. The collaborative effort showcases five sneakers in total, alongside a selection of apparel and accessories to complement the footwear. The design influence is rooted in the 90s to give it a retro element -- this is translated through the color palette and the plethora of graphics that decorate the designs. The sneakers that add to the pack in clude the [Clyde](https://www.trendhunter.com/trends/puma-and-rhude), the Leadcat, the Performer Mid, the Palace Guard, and the RS-Pure. Image Credit: PUMA, Van Goathe ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Street Culture-influenced Fashion:** Opportunity for designers and retailers to infuse streetwear sensibilities into mainstream fashion items. - **Collaborative Efforts:** Opportunity for brands to partner with other brands to create unique and eye-catching products that appeal to a broader audience. - **Retro Design Elements:** Opportunity for designers to incorporate retro design elements into modern products to create a nostalgic appeal. ### Where This Applies - **Fashion:** Fashion industry can take advantage of streetwear influences and retro design elements to create unique and innovative products. - **Footwear:** Footwear industry can benefit from collaborative efforts to create new styles and reach a wider audience. - **Accessories:** Opportunity for accessory brands to collaborate with fashion and footwear brands to create complementary products that appeal to a fashionable and streetwear-savvy audience. ## Related on Trend Hunter - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Minimally Designed Collab Sneakers](https://www.trendhunter.com/trends/puma-gv.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Collaborative Technical Sneakers](https://www.trendhunter.com/trends/patta-air.md) - [Fashion-Forward Hybrid Sneakers](https://www.trendhunter.com/trends/coperni-x-puma.md)