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# Fantasy-Inducing Eyewear Ads
The Hundreds 2012 Fall/Winter Series Lets You See What You Want To

By Jonathon Brown | Published 2012-11-13 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/the-hundreds-2012
References: [highsnobiety](http://www.highsnobiety.com/2012/11/13/the-hundreds-fallwinter-2012-eyewear/) & [thehundreds](http://thehundreds.com/)

The Hundreds 2012 Fall/Winter eyewear collection is now here, along with a promotional video featuring adult film star Sandee Westgate. The [new shades](https://www.trendhunter.com/trends/bru-eyewear-fall) are based on a new interpretation of the Pheonix frame and come in navy, black and purple. They have mirrored lenses and include The Hundreds Slant Logos on both arms of the glasses. Casual, yet modest, these glasses could be worn on the way to work or at the beach (as seen in the promotional video).

The video itself shows a young man on the beach reaching down to the sand to save his new The Hundreds 2012 Fall/Winter eyewear collection from the coming tide. After placing them over his eyes, he sees a beautiful, bikini-clad woman gracefully jogging down the beach towards him. At first glance, he is enchanted, but once he pulls down his shades soon realizes it is actually an overweight man running. He puts the glasses back on and the beautiful woman reappears.

The glasses will be available at The Hundreds’ online store by Monday November 19th.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 66% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

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