# Faded Hipster Photography The Hundreds 2011 Fall Collection Lookbook Boasts Hip, Countryside Looks By Jaime Neely | Published 2011-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-hundreds-2011-fall References: [hypebeast](http://hypebeast.com/2011/07/the-hundreds-2011-fall-collection-lookbook/) & [thehundreds](http://thehundreds.com/blog/uncategorized/the-hundreds-fall-2011/) The Hundreds 2011 Fall Collection lookbook for men showcases its clothing in an unusual, yet alluring way. The photographs are extremely faded and boast a crinkled effect, giving the series of images vintage qualities. The models in the photographs are shot in a rural location, hanging out in shack-like houses and walking through overgrown fields. The West Coast label delivers a variety of different styles for the upcoming cool weather season. From trousers, to jeans, to hoodies to beanies, pieces from The Hundreds 2011 Fall Collection make for laid back, hipster looks. The washed-out effects of the photography combines very nicely with the unembellished qualities of the collection. **Implications** - In today's society, there is a contradictory demand for products boasting both cutting-edge and vintage qualities. In order to satisfy this consumer craving, businesses must discover unique ways to portray their products as both contemporary and classic. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 92% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Faded Vintage Photography:** Opportunity to incorporate vintage aesthetics in modern product advertising campaigns. - **Rustic Countryside Fashion:** Opportunity to create clothing collections that cater to the hipster demographic with a countryside twist. - **Unembellished Clothing Design:** Opportunity to design clothing that is simple in design yet unique in appearance to stand out in the fashion industry. ### Sectors Adopting This - **Fashion Industry:** Opportunity for clothing designers to create unique vintage-inspired clothing collections for the hipster demographic. - **Product Advertising:** Opportunity for businesses to use vintage-inspired photography to add a classic twist to their product advertising campaigns. - **Photography Industry:** Opportunity for photographers to experiment with vintage-style photography for clients looking for a unique approach to their visual media. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)