# Voice-Activated TV Campaigns Channel 4 Launched 'The Human Test' to Promote Its Humans TV Series By Laura McQuarrie | Published 2018-04-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-human-test References: [prexamples](https://www.prexamples.com/2018/04/channel-4-launches-synth-test-app-with-amazon-echo-and-google-home-to-promote-tv-show-humans/) To promote the third season of its sci-fi TV series Humans, [Channel 4](https://www.trendhunter.com/trends/which-launches-a-festive-campaign) launched 'The Human Test' as a way of determining if one is a Synth or a Human. The creative campaign makes use of Google Assistant or [Amazon](https://www.trendhunter.com/trends/fire-tv-omni-series) Alexa and has users answer a series of questions such as: "If a robot can feel, should it be granted human rights?" or "Think of the most memorable dream you’ve ever had. Describe how it felt in one word." After completing the voice-based test, users will then be given a profile that describes the "true essence of their identity." For more information on their results, Humans fans are directed to a fictional website for a National Synth Detection Unit government department, which also contains the Season 3 trailer for Humans. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Voice-activated TV Campaigns:** TV networks are using voice-activated campaigns to engage audiences and promote TV series. - **Interactive Advertising:** Interactive advertising campaigns that allow audience participation are on the rise in the industry. - **Artificial Intelligence Integration:** The integration of AI with advertising campaigns presents an innovative opportunity for businesses to engage their audience. ### Sectors Adopting This - **TV Broadcasting:** TV networks can embrace voice-activated campaigns to promote their content and increase audiences. - **Marketing and Advertising:** Marketing and advertising agencies can take advantage of interactive campaigns to promote their clients' content. - **Artificial Intelligence:** Artificial intelligence companies can work with TV networks and advertising agencies to develop more engaging and interactive campaigns. ## Related on Trend Hunter - [AI-Centric Brand Campaigns](https://www.trendhunter.com/trends/chatgpts-first-major-brand.md) - [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md) - [GenAI TV Ads](https://www.trendhunter.com/trends/ai-generated-ad-service.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md) - [Humanlike AI Ads](https://www.trendhunter.com/trends/google-pixel-ad.md) - [Unified AI Campaigns](https://www.trendhunter.com/trends/you-ai-as-one.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Hyper-Personalized AI Campaigns](https://www.trendhunter.com/trends/stronger-starts.md)