# American Coffee House Expansions 'The Human Bean' Has Brought its Coffee to the New Mexico Market By Colin Smith | Published 2022-02-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-human-bean-drive-thru References: [qsrmagazine](https://www.qsrmagazine.com/news/human-bean-debuts-new-mexico) & [instagram](https://www.instagram.com/thehumanbeanswalbuquerque/)  '[The Human Bean](https://www.trendhunter.com/trends/the-human-bean-drinks),' the American coffee house famous for its [premium range of coffees](https://www.trendhunter.com/trends/the-human-bean-fall-menu), has opened a new location in New Mexico as part of its 'The Human Bean Drive-Thru' franchise program. The Human Bean began franchising for [drive-thru-specific locations](https://www.trendhunter.com/trends/permanent-food-truck) in 2002 and has since grown to have over 130 locations across the United States. This new location, though, is the first entrance into New Mexico for the brand. Located in Albuquerque, this location will be open for drive-thru orders from 5am to 9pm, seven days a week. This franchised location was opened by experienced managers and businesspeople in New Mexico, with the three owners having various other large ventures in the state. Due to this, it is likely that the location was selected by well-informed individuals. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Drive-thru Coffee House Expansion:** Opportunities for coffee houses to expand their presence by opening more drive-thru locations. - **Franchise Program Growth:** Opportunities for coffee houses to expand their business through franchise programs. - **Regional Market Entrance:** Opportunities for coffee houses to enter regional markets where they do not yet have a presence. ### Sectors Adopting This - **Coffee Industry:** Opportunities for coffee houses to grow their business through expansion. - **Food and Beverage Industry:** Opportunities for coffee houses to compete with other food and beverage establishments. - **Franchise Industry:** Opportunities for franchisees to invest in coffee house franchises and for coffee houses to grow through their franchise programs. ## Related on Trend Hunter - [Icy Espresso Cafe Refreshments](https://www.trendhunter.com/trends/iced-shaken-espresso-drinks.md) - [Western-Themed Cafe Drink Menus](https://www.trendhunter.com/trends/the-human-bean-drinks.md) - [Irish Cream-Flavored Mochas](https://www.trendhunter.com/trends/irish-cream-mocha.md) - [Drive-Thru Coffee Bars](https://www.trendhunter.com/trends/black-rock-coffee-bar.md) - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md) - [Coffee-Focused Rewards Programs](https://www.trendhunter.com/trends/the-human-bean.md) - [Espresso Pour-Over Smoothies](https://www.trendhunter.com/trends/affogato-smoothie.md) - [Tradition-Inspired Holiday Cafe Drinks](https://www.trendhunter.com/trends/festive-drink-menu.md) - [Coffee House Franchise Programs](https://www.trendhunter.com/trends/gregorys-coffees.md)