# Fruity QSR Energy Beverages The Human Bean Releases an Energy Drink Series Called ‘Bright Energy’ By Kanesa D | Published 2024-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-human-bean-1 References: [qsrmagazine](https://www.qsrmagazine.com/news/the-human-bean-releases-energy-drink-called-bright-energy/) & [thehumanbean](https://thehumanbean.com/)  [The Human Bean](https://www.trendhunter.com/trends/dragonade) drive-thrus nationwide is introducing an invigorating addition to its menu: the proprietary Bright Energy energy drink. Launched on January 3, 2024, this innovative formula packs 160 mg of caffeine extracted from clean, green coffee beans per 16 oz serving. Each drink features an [antioxidant-rich energy blend](https://www.trendhunter.com/trends/naked-sparkling-energy) with B6 and B12 vitamins, Ginseng Root, and L-carnitine. Baristas encourage customization among guests with over 28 flavor additions and three Bright Energy bases: Original, Lime, and [Sugar-Free](https://www.trendhunter.com/trends/citrus-freeze), which come in iced or blended variations. The launch highlights two enticing combinations: 'Smashmelon,' blending Strawberry and Watermelon with Bright Energy, and 'Poolside, featuring Coconut and Blue Raspberry over a Bright Energy Lime base. Thirsty customers can experience these dynamic flavors nationwide at The Human Bean drive-thru locations, served in 16 oz. cans or customized to order throughout the year. Image Credit: The Human Bean ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 88% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Energy Beverages:** The Human Bean's Bright Energy drink series offers over 28 flavor additions, allowing customers to create their own unique combinations. - **Antioxidant-rich Energy Blends:** The Bright Energy drinks feature an innovative formula with an energy blend rich in antioxidants and vitamins B6 and B12, providing a healthier energy boost. - **Clean, Green Coffee Ingredients:** The proprietary Bright Energy drink contains 160 mg of caffeine extracted from clean, green coffee beans, offering a natural and sustainable energy option. ### Sectors Adopting This - **Quick-service Restaurants (QSR):** The introduction of the Bright Energy drink series at The Human Bean drive-thrus presents an opportunity for QSRs to expand their beverage offerings and attract health-conscious customers. - **Beverage Manufacturing:** The Bright Energy drink series showcases the potential for beverage manufacturers to develop innovative energy beverages with antioxidant-rich blends and clean, green coffee ingredients. - **Coffee Retail:** The launch of the Bright Energy drink series creates a disruptive innovation opportunity for coffee retailers to diversify their product range and tap into the energy drink market. ## Related on Trend Hunter - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/bb-energy.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Plant-Based Energy Drinks](https://www.trendhunter.com/trends/ellianos-edge.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md) - [Pitaya Iced Tea Lemonades](https://www.trendhunter.com/trends/dragonade.md) - [Western-Themed Cafe Drink Menus](https://www.trendhunter.com/trends/the-human-bean-drinks.md) - [Energy-Boosting Drink Mixes](https://www.trendhunter.com/trends/monin-brilliance-energy.md)