# Retro-Inspired Boutique Hotels AIME Studios Designs the Hoxton Shepherd's Bush Location By Amy Duong | Published 2023-02-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-hoxton References: [design-milk](https://design-milk.com/a-london-boutique-hotel-with-retro-inspired-interiors/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_167690765077510&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=leczer8i0100x1tt000DLip6um6de&loc=https%3A%2F%2Fdesign-milk.com%2Fa-london-boutique-hotel-with-retro-inspired-interiors%2F&gdprConsent=CPgyVIAPnOUUAADABBENC3CsAP_AAH_AAAAAIBoF5C5URSFD4GJsIJIUIAEXwFAAAGAgDgQBA4AASBCAMAwEkAAAEAAAIAAAAAAAIAIAAAAACAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAAAIHyIF5C5URSFDYGBsIJIUIAEXQFAAAGAgDgABAwAACBCAMAwAkAAAAAAAIAAAAAAAIAIAAAAAAAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAA.YAAAAAAAA4AA&gdprApplies=true&v=1&out=https%3A%2F%2Fennismore.com%2Fstudios%2Faime-studios%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=A%20London%20Boutique%20Hotel%20With%20Retro-Inspired%20Interiors&txt=AIME%20Studios)  The Hoxton in Shepherd's Bush is the latest London location to open and it is designed by [AIME Studios](https://www.trendhunter.com/trends/hoxton-charlottenburg). The boutique hotel has a [retro inspiration](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel) and features 237 rooms along with a Thai-Americana restaurant dubbed 'Chet's.' It welcomes guests with a spacious lobby and a tranquil terrace for relaxing. The color palette features earthy tones and then is decorated with vintage furniture, rounded out by a communal bar in the center. The interior design celebrates the local areas with nods to the local [London Transport Museum Depot](https://www.trendhunter.com/trends/park-house) with the retro transport themes that can be seen in the form of iconic train carriage shapes, glass chandeliers and pendant lighting with metal accents, and custom rugs. Image Credit: AIME Studios ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 64% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Retro Design Hotels:** There's a significant opportunity for businesses to create boutique hotels with retro designs and themed decor to capitalize on travelers' desires for authentic and unique experiences. - **Locally-inspired Interiors:** As travelers seek deeper connections with the places they visit, businesses have an opportunity to create locally-inspired interiors that celebrate the unique culture and history of the location. - **Communal Spaces and Amenities:** Hotels can further differentiate themselves from competitors by creating communal spaces and amenities that bring guests together and foster a sense of community during their stay. ### Sectors Adopting This - **Hospitality Industry:** There's a significant opportunity for the hospitality industry to create distinct and unique hotel experiences to meet travelers' desires for authenticity and a sense of community during their stay. - **Interior Design Industry:** The interior design industry can capitalize on the demand for retro-inspired designs and locally-themed decor by providing creative and innovative design solutions to hotels and other businesses looking to differentiate themselves. - **Food Industry:** Restaurants like 'Chet's' at The Hoxton Shepherd's Bush can take advantage of travelers' desire for unique and authentic dining experiences by incorporating local and cultural flavors into their menus. ## Related on Trend Hunter - [Brutalist Artful Hotel Designs](https://www.trendhunter.com/trends/hoxton-charlottenburg.md) - [Shoreditch Members Hotels](https://www.trendhunter.com/trends/aethos.md) - [Saturated Tonal Maximalist Hotels](https://www.trendhunter.com/trends/locke-hotel.md) - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Village-Luke Charming Hotels](https://www.trendhunter.com/trends/botree-hotel.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Luxe Heritage-Inspired London Hotels](https://www.trendhunter.com/trends/covent-garden-hotel.md) - [London Urban Stay Concepts](https://www.trendhunter.com/trends/july-london-victoria.md) - [Sustainable Heritage Evoked Hotels](https://www.trendhunter.com/trends/the-pilgrm-hotel.md)