# Pop-Up VR Bars The House of Peroni Event Featured Immersive Works of Art By Laura McQuarrie | Published 2017-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-house-of-peroni References: [psfk](https://www.psfk.com/2017/03/pop-up-bar-drinks.html) & [thehouseofperoni](https://thehouseofperoni.com/en-gb/) Every year, the [House of Peroni](https://www.trendhunter.com/trends/house-of-peroni-nastro) hosts [experimental pop-up events](https://www.trendhunter.com/trends/refreshing-encounters) that offer an immersive atmosphere in which guests may enjoy a variety of Peroni drinks. This year's event offers a vibrant fusion of cocktails and virtual reality. The escapist VR bar offers guests the chance to step into the world of artists like Fabio Giampietro, PEETA and Carne Griffiths by putting on a pair of VR goggles. Attendees are also able to try out the [Google](https://www.trendhunter.com/trends/the-art-of-beauty) Tilt Brush tool to create their own 3D digital drawings in the virtual reality world. Naturally, a special floral Peroni Peony cocktail was crafted by Mixology Master Simone Caporale to match the theme of the event. The House of Peroni event in London last year was entirely themed as a celebration of Italy. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 43% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Pop-up Bars:** Virtual Reality Pop-Up Bars provide an immersive experience that combines virtual technology with social drinking, creating a unique and interactive experience. - **Immersive Artworks in VR:** Immersive Artworks in VR give guests the opportunity to step into the artist's world and connect with their artwork in a new and engaging way. - **Virtual Reality Drawing Tools:** Virtual Reality Drawing Tools enable guests to create their own 3D digital drawings in a virtual reality world, allowing for the exploration and expression of creativity in a new medium. ### Where This Applies - **Hospitality:** The hospitality industry could incorporate Virtual Reality Pop-Up Bars as a new way to enhance customer experience and provide interactive events and provide customized cocktails based on the event theme. - **Art:** Artists and galleries could explore Immersive Artworks in VR as an innovative way to display their artwork and provide a unique and memorable experience for their guests. - **Technology:** The technology industry could design and produce Virtual Reality Drawing Tools that could be used for various purposes such as design, entertainment, and education, among others. ## Related on Trend Hunter - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Live Cocktail Demos](https://www.trendhunter.com/trends/house-of-peroni-nastro.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Movie Launch Beer Popups](https://www.trendhunter.com/trends/peroni-elevates-tiff-experience.md) - [Multisensory Beer Events](https://www.trendhunter.com/trends/peroni-nastro-azzurro-1.md) - [Premium Beer Fountains](https://www.trendhunter.com/trends/la-fontana-di-peroni.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Immersive Aperitivo Partnerships](https://www.trendhunter.com/trends/official-spritz-partner.md)