# Renewable Reggae Audio Accessories The House of Marley Attempts to Channel a Music Legend By Tiana Reid | Published 2013-01-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-house-of-marley References: [facebook](https://www.facebook.com/TheHouseofMarley/) & [thehouseofmarley](http://www.thehouseofmarley.com/) About two years ago, the Social Business sister site, Trend Hunter, wrote about the [House of Marley](http://www.trendhunter.com/trends/house-of-marley), mainly focusing on its line of audio equipment. Here, this article sheds light on the social business aspects of to do the impossible: put Bob Marley's enigma of sound into commercial products. In October, socially conscious website [Get Milkshake wrote](http://www.getmilkshake.com/were_jammin) about the House of Marley and its products, mainly its audio accessories, and shed light on how the products sold go to support Marley family's foundation, 1Love.org, which also helps to support organizations such as Charity:Water, Every Mother Counts and Little Kids Rock. **Contact Information** The House of Marley [website](http://www.thehouseofmarley.com/) The House of Marley on [Facebook](https://www.facebook.com/TheHouseofMarley/) The House of Marley on [Twitter](https://twitter.com/#!/houseofmarley) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Audio Accessories:** The trend of audio accessories that support social or environmental causes, creating an opportunity for companies to differentiate through the brand impact of their products. - **Celebrity-branded Consumer Goods:** The trend of creating products that bear the name or likeness of famous personalities, tapping into their fan bases and creating opportunities for licensing revenue. - **Philanthropic Consumer Products:** The trend of consumer products that give back a portion of their revenue to worthy causes, creating an opportunity for businesses to tie their brand to a social cause for increased customer loyalty. ### Industries Being Reshaped - **Audio Equipment:** The audio equipment industry needs to embrace social and environmental responsibility as a way to differentiate and add value to their products. - **Consumer Products:** The consumer products industry should explore licensing deals with celebrities as a way to expand their product lines and reach new audiences. - **Philanthropic Foundations:** Philanthropic foundations should explore partnerships with consumer product companies to create mutually beneficial relationships that drive awareness and donations for their causes. ## Related on Trend Hunter - [Artist-Honoring Special Turntables](https://www.trendhunter.com/trends/bob-marley-one-love.md) - [Natural Multi-Material Turntables](https://www.trendhunter.com/trends/house-of-marley-2.md) - [Eco-Friendly Audio Experiences](https://www.trendhunter.com/trends/little-bird-true-wireless-earbuds.md) - [Renewable Material Speakers](https://www.trendhunter.com/trends/house-of-marley-get-together.md) - [Eco-Friendly Bamboo Speakers](https://www.trendhunter.com/trends/get-together-2.md) - [Sustainable Premium Turntables](https://www.trendhunter.com/trends/stir-it-up-lux.md) - [Portable Eco-Friendly Speakers](https://www.trendhunter.com/trends/house-of-marley-get-together-mini.md) - [Creative Music Community Initiatives](https://www.trendhunter.com/trends/live-from-awake-ny.md) - [Immersive Listening Home Experiences](https://www.trendhunter.com/trends/house-of-sound.md)