# Last-Minute Dining Apps The House App Offers Exclusive Deals for Open Tables at Local Restaurants By Joey Haar | Published 2017-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-house-app References: [nooga](http://nooga.com/210647/local-app-connects-residents-restaurant-deals-expands/) & [eatonthehouse](https://www.eatonthehouse.com/) Naturally, it's in the best interest of any restaurant to fill up every single table available, so The House app helps [local restaurants](https://www.trendhunter.com/trends/opentable-marketplace) to do just that (while also offering up irresistible perks for those looking to eat out.) The House offers [exclusive deals on meals](https://www.trendhunter.com/trends/bella-italia-1) at restaurants close to users, but it does so on a last minute, per-table basis, meaning that users need to be quick to secure the best discounts. For restaurants, The House app is a boon. Where once restaurants would simply have to eat the loss, so to speak, when tables weren't filled, the app gives them the opportunity to not only [fill the table](https://www.trendhunter.com/trends/waitlistwizard) but expand their reach of potential patrons. And the benefit for consumers is immediately clear, as they have the chance to eat at great local spots for a lower price than usual. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Last-minute Dining Deals:** The trend of last-minute dining deals apps has created an opportunity for restaurants to fill tables and expand their reach, while consumers benefit from lower prices. - **On-demand Restaurant Services:** The on-demand nature of last-minute dining apps presents an opportunity for disruptive innovation in the restaurant industry by allowing for more flexible and dynamic services. - **Hyper-localized Restaurant Marketing:** The House app's focus on providing exclusive deals for restaurants close to users highlights the potential for hyper-localized restaurant marketing strategies through mobile apps. ### Sectors Adopting This - **Restaurant Industry:** The restaurant industry can benefit from last-minute dining deals apps like The House by filling tables and expanding their reach to potential patrons. - **Mobile App Development Industry:** The trend of last-minute dining deals apps presents an opportunity for disruptive innovation in the mobile app development industry by providing more on-demand services for consumers. - **Marketing Industry:** Hyper-localized restaurant marketing strategies through mobile apps have the potential to revolutionize the marketing industry by improving targeting and personalized experiences for consumers. ## Related on Trend Hunter - [Bidding Reservation Apps](https://www.trendhunter.com/trends/diibs.md) - [Restaurant Reservation App Features](https://www.trendhunter.com/trends/uber-eats-dine-out.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [Premium Seating Platforms](https://www.trendhunter.com/trends/tablz.md) - [Dine-In Loyalty Apps](https://www.trendhunter.com/trends/lynq-app.md) - [High-End Restaurant Reservation Offers](https://www.trendhunter.com/trends/uber-one-exclusive-tables.md) - [Restaurant Management Integrations](https://www.trendhunter.com/trends/restaurant-management-software.md) - [Swipe-Based Restaurant Apps](https://www.trendhunter.com/trends/social-eats.md) - [Real-Time Reservation Alerts](https://www.trendhunter.com/trends/waitlistwizard.md)