# Microbiome-Friendly Intimate Care The Honey Pot Products are Officially KIND TO BIOME Certified By Laura McQuarrie | Published 2024-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-honey-pot References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/kind-to-biome-certifies-the-honey-pot-leading) & [thehoneypot.co](https://thehoneypot.co/pages/sexual-wellness)  [KIND](https://www.trendhunter.com/trends/kind-atoms-1) TO [BIOME](https://www.trendhunter.com/trends/sakara-beauty-biome) mark is for science-backed skincare brands that make microbiome-gentle products for the skin, and The Honey Pot shares safe, effective and certified intimate care. The Honey Pot earned the KIND TO BIOME certification on a selection of its products, including four foaming washes, its body cleanser collection and four types of wipes. "As the first intimate care brand to achieve KIND TO BIOME certification we can pave the way for greater understanding of the importance of maintaining a [healthy, balanced microbiome](https://www.trendhunter.com/trends/tiny-health)," says Beatrice Dixon, CEO + Co-Founder of The Honey Pot Company, "We are starting with 18 products in our portfolio having the certification and hope to add more in the future." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 44% | Freshness: 30% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Microbiome-certified Products:** Products certified for microbiome health are gaining popularity, emphasizing the importance of skin and intimate care that supports natural microbiome balance. - **Science-backed Intimate Care:** Intimate care products based on scientific research are disrupting traditional markets, highlighting the move towards evidence-based wellness solutions. - **Holistic Personal Hygiene:** The trend towards holistic personal hygiene is incorporating microbiome-friendly formulations, creating a new standard for health-conscious consumers. ### Industries Being Reshaped - **Personal Care:** The personal care industry is being transformed by microbiome-friendly products, shifting consumer expectations toward scientifically backed hygiene solutions. - **Wellness:** The wellness industry is emphasizing the significance of microbiome balance, paving the way for a new category of health-focused personal hygiene products. - **Healthcare:** Healthcare is integrating microbiome research into product development, underscoring the importance of maintaining microbiome health for overall well-being. ## Related on Trend Hunter - [Microbiome-Supporting Beauty Lines](https://www.trendhunter.com/trends/om-botanical.md) - [pH-Balanced Probiotic Washes](https://www.trendhunter.com/trends/phbalanced-probiotic-wash.md) - [Microbiome-Balancing Intimate Sprays](https://www.trendhunter.com/trends/intimate-spray.md) - [Microbiome-Friendly Eczema Skincare](https://www.trendhunter.com/trends/microbiome-friendly-eczema.md) - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Mom-to-Be Personal Care Products](https://www.trendhunter.com/trends/the-honey-pot-products.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Microbiome-Friendly Body Mists](https://www.trendhunter.com/trends/alcoholfree-body-mist.md)