# Indulgent Raw Vegan Desserts Kuala Lampur's The Honest Treat Bakery Offers Guilt-Free Treats By Jana Pijak | Published 2016-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-honest-treat References: [buro247.my](http://www.buro247.my/lifestyle/health-fitness/5-places-to-get-healthy-cakes-in-kuala-lumpur.html) & [instagram](https://www.instagram.com/thehonesttreat/) The Honest Treat bakery in Kuala Lampur, Malaysia specializes in decadent desserts that are surprisingly guilt-free. Catering to a [raw vegan clientele](https://www.trendhunter.com/trends/mini-raw-truffle-cake), the bakery offers a myriad of tasty treats including notable menu items like pistachio and citrus bites along with cakes that are all naturally sweetened, [dairy-free and gluten-free](https://www.trendhunter.com/trends/oggs-treats). While traditional bakeries are known for caloric snacks that are reserved for rare moments of indulgence, The Honest Treat recreates these decadent treats for those with dietary restrictions -- without sacrificing taste that is. The bakery's delicious offering is not only loved by Kuala Lampur's vegan population but will also satisfy the sweet tooth of aesthetics-conscious foodies who are likely to [Instagram](https://www.trendhunter.com/trends/tru-fru-1) its collection of photogenic desserts. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Guilt-free Desserts:** Disruptive innovation opportunity: Develop and market guilt-free desserts that cater to dietary restrictions without sacrificing taste. - **Raw Vegan Cuisine:** Disruptive innovation opportunity: Create and promote a wide variety of delicious raw vegan dishes to meet the growing demand for plant-based options. - **Aesthetically Pleasing Food:** Disruptive innovation opportunity: Explore creative ways to make food visually appealing to cater to the aesthetic-conscious foodies who are likely to share on social media. ### Where This Applies - **Bakery:** Disruptive innovation opportunity: Implement innovative techniques and ingredients to create guilt-free baked goods for customers with dietary restrictions. - **Health Food:** Disruptive innovation opportunity: Develop and market a wide range of health food products that are specifically designed to cater to different dietary needs. - **Food Photography:** Disruptive innovation opportunity: Offer food photography services or products that help food businesses create visually appealing dishes that are perfect for sharing on social media. ## Related on Trend Hunter - [Indulgent Plant-Based Ganaches](https://www.trendhunter.com/trends/vegan-ganache.md) - [Vegan Dessert Pastries](https://www.trendhunter.com/trends/vegan-dessert-pastries.md) - [Free-From Dessert Donuts](https://www.trendhunter.com/trends/red-velvet-cake-donut.md) - [Free-From NYC Frozen Desserts](https://www.trendhunter.com/trends/urban-dessert-lab.md) - [Festive Vegan Dessert Menus](https://www.trendhunter.com/trends/cinnaholic-holiday-menu.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md) - [Indulgent Free-From Cheesecakes](https://www.trendhunter.com/trends/plant-zillionaire.md) - [Vegan Valentine's Day Desserts](https://www.trendhunter.com/trends/cinnaholic-valentines-day-menu.md) - [Vegan Dessert Chain Menus](https://www.trendhunter.com/trends/veganuary-2024.md)