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# Nutritious Plant-Based Dips
The Honest Stand Dips Has Announced Two New Flavors

By Michael Hemsworth | Published 2020-08-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/the-honest-stand-dips
References: [progressivegrocer](https://progressivegrocer.com/honest-stand-dips) & [thehoneststand](http://www.thehoneststand.com/)

The Honest Stand Dips has unveiled two new options for consumers that will offer a flavorful option to pair with a variety of different fare that won't come at the expense of health preferences. The new flavors include the [Zesty Buffalo Blue](https://www.trendhunter.com/trends/blue-cheese-dips) and the Bold Sriracha Ranch, which are both inspired by classic Americana recipes that will go well with [chips or veggies alike](https://www.trendhunter.com/trends/good-foods-dips). The products are both crafted with tapioca starch and sunflower lecithin in the mix, which help to make them a more nutritious option when compared to other varieties on the market.

The new The Honest Stand Dips contain less than 50 calories per serving and are also [organic, vegan, grain-free](https://www.trendhunter.com/trends/creamy-cashew-dips) and Paleo to boot.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 36% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Dips:** Opportunity for food companies to create more nutritious and flavorful plant-based dips that accommodate various dietary preferences.
- **Organic Dips:** Increasing demand for organic dips creates potential for food companies to innovate and explore new flavors while maintaining nutritional value.
- **Low-calorie Dips:** Increased focus on health and wellness, including a search for low-calorie options, presents opportunity for food companies to create healthier dips without sacrificing taste.

### Sectors Adopting This

- **Food & Beverage:** Innovation in nutritious plant-based dips presents a chance for food and beverage companies to cater to the growing demand for healthy and appetizing snack options.
- **Natural and Organic Products:** The rising demand for organic and plant-based offerings calls upon the natural and organic products industry to create sustainable, healthy, and flavor-driven dips.
- **Dietary Supplements:** Increased interest in specialized diets such as paleo and vegan present an opportunity for dietary supplement companies to innovate and produce dips with unique nutritional benefits.

## Related on Trend Hunter

- [Creamy Plant-Based Snack Dips](https://www.trendhunter.com/trends/the-simple-root-dips.md)
- [Homestyle Plant-Powered Dips](https://www.trendhunter.com/trends/plant-powered-dip.md)
- [Sour Cream-Based Dip Products](https://www.trendhunter.com/trends/daisy-dips.md)
- [Plant-Based Pickle-Flavored Dips](https://www.trendhunter.com/trends/dill-pickle-chip-dip.md)
- [Vegan-Friendly Dip Products](https://www.trendhunter.com/trends/plantbased-dips.md)
- [Non-Traditional Avocado Dips](https://www.trendhunter.com/trends/wholly-avocado.md)
- [Clean-Label Vegetable Dips](https://www.trendhunter.com/trends/veggie-dip.md)
- [Creamy Dairy-Free Dips](https://www.trendhunter.com/trends/dairy-free-dips.md)
- [Cheese-Inspired Vegan Dips](https://www.trendhunter.com/trends/plantbased-dip.md)
