# Sustainable Baby Products The Honest Company Offers Eco-Friendly Diapers By Rebecca Byers | Published 2012-08-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-honest-company References: [honest](https://www.honest.com/) The [Honest Company](https://www.trendhunter.com/trends/selfcare-gift-kit) is a registered B Corporation aiming to provide an "unquestionably safe" and sustainable alternative in response to concerns around traditional baby products that can contain harmful chemicals or toxins. Founded in January 2012 by actress and mom Jessica Alba, the Honest Co. was born out of her interest in inexpensive, eco-friendly diapers, wipes and other essentials, as well as her belief that ordinary purchases can help tackle pressing social issues. This year, the Honest Company is partnered with nonprofit [Baby2Baby](https://www.trendhunter.com/trends/luxury-diaper), which provides baby products to families in need, while the socially savvy brand aims to expand its list of beneficiaries as it grows. **Contact Information** The Honest Co. [website](http://www.honest.com/) The Honest Co. on [Facebook](http://www.facebook.com/TheHonestCompany) The Honest Co. on [Twitter](http://twitter.com/honest) The Honest Co. on [Pinterest](http://pinterest.com/HonestCompany/) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Baby Products:** Opportunity for businesses to develop sustainable and non-toxic baby products that address consumer concerns. - **Socially Responsible Purchases:** Opportunity for brands to align with social causes and make a positive impact through ordinary purchases. - **Partnerships with Nonprofits:** Opportunity for businesses to collaborate with nonprofit organizations and extend their reach to support families in need. ### Industries Being Reshaped - **Baby Product Industry:** Opportunity for companies to innovate and offer eco-friendly alternatives in the baby product market. - **Sustainability Industry:** Opportunity for sustainability-focused companies to offer solutions for the baby product market and reduce harmful chemicals and toxins. - **Nonprofit Industry:** Opportunity for nonprofits to partner with brands and expand their impact by providing baby products to families in need. ## Related on Trend Hunter - [Limited Edition Diaper Prints](https://www.trendhunter.com/trends/limited-edition-diaper.md) - [Gentle Baby Wipes](https://www.trendhunter.com/trends/parasol-co.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Premium Baby Diapers](https://www.trendhunter.com/trends/hello-bello.md) - [Reusable Baby Care Product Lines](https://www.trendhunter.com/trends/goodnest.md) - [Environmentally Conscious Baby Diapers](https://www.trendhunter.com/trends/treefree-diapers1.md) - [Ultra-Thick Sustainable Baby Wipes](https://www.trendhunter.com/trends/99-waterbased.md) - [Exclusive Retailer Baby Products](https://www.trendhunter.com/trends/hello-world-by-best-choice.md) - [Modern Parenting Solutions](https://www.trendhunter.com/trends/modern-parenting-solutions.md)