# Viral Home Improvement Jingles The Home Depot Teamed up With Music Influencer Joe Porter By Jana Pijak | Published 2023-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-home-depot References: [homedepot](https://www.homedepot.com/) & [tiktok](https://www.tiktok.com/@homedepot/video/7182207155607473451?is_copy_url=1&is_from_webapp=v1)  North American hardware retailer The Home Depot recently teamed up with music influencer Joe Porter to recreate its iconic jingle using DIY items in place of instruments. The result was a viral song that has since become the retailer's most viewed Instagram and TikTok video to date. Relying on an influencer marketing strategy to appeal to a younger audience, The Home Depot leveraged music influencer Joe Porter's TikTok following to engage Millennial and Gen Z consumers more organically. In addition to using TikTok as a marketing tool for more authentic engagement, The Home Depot's latest campaign is a response to the rise of DIY home improvement content on both Instagram and TikTok among Millennial and Gen Z groups. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 58% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **DIY Jingles:** Opportunity for music marketing campaigns to synthesize DIY elements into new jingles. - **Influencer Leveraging:** Opportunity to leverage influencers to organically reach younger audiences. - **Authentic Engagement:** Opportunity to use social media for authentic engagement with customers. ### Who This Affects Most - **Retail:** Retailers can engage younger audiences through creative marketing techniques. - **Music:** Music industry could create new opportunities for conveying DIY culture through marketing campaigns. - **Social Media:** Social media companies could adapt their platforms to facilitate DIY content creation and sharing. ## Related on Trend Hunter - [Creator-First Home Improvement Platforms](https://www.trendhunter.com/trends/home-depot-creator-portal.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md) - [Millennial Homeowner Hubs](https://www.trendhunter.com/trends/new-homeowners-hub.md) - [DIY Project Metaverses](https://www.trendhunter.com/trends/home-depot-campaign-on-roblox.md) - [DIY Kid-Focused Metaverses](https://www.trendhunter.com/trends/home-depot-1.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [High-Profile Home Improvement Pop-Ups](https://www.trendhunter.com/trends/home-improvement1.md) - [Retiree Influencer Houses](https://www.trendhunter.com/trends/retirement-house.md) - [Hardware Delivery Partnerships](https://www.trendhunter.com/trends/instacart-and-the-home-depot.md)