# Floppy Hat Pictorials ‘The Holiday Lolita' Photo Shoot for Vogue Nippon By Luisa Amanda Gomes | Published 2010-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-holiday-lolita References: [fashiongonerogue](http://fashiongonerogue.com/2010/03/18/marloes-horst-by-blaise-reutersward-vogue-nippon-april-2010/) & [vogue.co.jp](http://www.vogue.co.jp/) ‘The Holiday Lolita’ cover shoot for the latest [Vogue](https://www.trendhunter.com/trends/no-rules-club) Nippon Isetan Mania supplement features model Marloes Horst. Horst relaxes in front of the camera lens in [resort-ready outfits](https://www.trendhunter.com/trends/golden-hour-getaway-collection) that scream luxury and indulgence. From sporting floppy hats that are worn at the [Kentucky Derby](https://www.trendhunter.com/trends/rinds-roses-collection) to wading in the pool in an expensive looking frock, Horst really knows how to vacation extravagantly. Looking through the film of ‘The Holiday Lolita’ editorial, I can’t help but want to purchase a floppy straw hat! ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Luxury Resort Fashion:** Opportunity for designers and retailers to create and sell high-end resort wear for customers seeking luxury and indulgence during their vacations. - **Extravagant Vacation Style:** Fashion brands can capitalize on the trend of customers wanting to dress in opulent and high-fashion outfits while on holiday. - **Floppy Straw Hat Revival:** There is a market opportunity for hat designers and retailers to revive the popularity of floppy straw hats as a fashionable accessory for vacations. ### Who This Affects Most - **Fashion Design:** Designers can create and market luxury resort wear collections catered towards customers seeking extravagant vacation style. - **Retail:** Retailers can stock high-end resort wear and floppy straw hats to meet the demand of customers looking for luxury holiday fashion items. - **Accessories:** Hat designers and retailers can focus on producing and promoting floppy straw hats as a trendy vacation accessory. ## Related on Trend Hunter - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Delicate Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-in-the-sun.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)