# Fantasy Shire Beers These Delicious Kraft Beer Bottles Were Inspired by the Hobbit Films By M | Published 2014-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-hobbit-film References: [foodiggity](http://www.foodiggity.com/the-hobbit-beers-for-precious-drinking/?utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=the-hobbit-beers-for-precious-drinking) & [beerpulse](http://beerpulse.com/beer/the-hobbit-gollum-precious-pils/) In light of the release of all The Hobbit films, brewing company BevLink and [Fish Brewing](https://www.trendhunter.com/trends/nordic-fish-dog-food) have paired up to create a [series of three beers](https://www.trendhunter.com/trends/book-ipa) based off the [popular fantasy movies](https://www.trendhunter.com/trends/butterbeer-flavored-graham). Each beer bottle pay tribute to a different popular character from Middle Earth. These Hobbit-inspired beers come with three tantalizing flavors to choose from. First up is the Gollum Precious Pills with a light pilsner taste. Second is the Smaug Stout with a richer and deeper flavor profile. Last is the Bolg Belgian Style Ripel named after the orc leader. Each beer bottle comes with a graphic of the said character along with a mini bio that tells consumers the tale of the character, where they came from and their role in the story of Middle Earth. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Film-inspired Craft Beers:** Opportunity to create craft beer collaborations based on popular films or franchises. - **Character-driven Packaging:** Potential for incorporating character-themed packaging and storytelling into product design. - **Niche Fanbase Products:** Possibility to cater to niche audiences by creating products inspired by fantasy or pop culture phenomena. ### Sectors Adopting This - **Craft Beer:** Craft breweries can tap into the trend of film-inspired beers to attract new customers. - **Product Design:** Product designers can explore the use of character-driven packaging to add storytelling elements to their creations. - **Licensed Merchandise:** Companies specializing in licensed merchandise can collaborate with franchises to create niche products for dedicated fans. ## Related on Trend Hunter - [Fantasy-Saga-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles.md) - [Fantastical Sour Beer Collections](https://www.trendhunter.com/trends/vault-city-marvellous-liquids.md) - [Elf-Adorned Festive Ales](https://www.trendhunter.com/trends/festive-ale.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Full-Bodied Amber Beers](https://www.trendhunter.com/trends/hobgoblin-amber.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Unconventional Craft Beer Releases](https://www.trendhunter.com/trends/wilderness-brewery.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md)