# Online Dating Meet-Up Spaces 'The Hive' is a Physical Space for Online Daters to Meet Up By Ell Smith | Published 2017-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-hive References: [techcrunch](https://techcrunch.com/2017/06/01/bumble-is-opening-a-physical-space-in-new-york-for-dates-to-meet-up/?ncid=rss) & [techcrunch](https://techcrunch.com/topic/company/bumble/) Popular [female-led dating app](https://www.trendhunter.com/trends/bumble-2), Bumble, is introducing a physical meet-up space in New York City called 'The Hive.' The month long pop-up instalment is designed to be a public space where dates can meet up safely and comfortably with the added benefit of soaking in Bumble's electric and laid-back vibe. The space is decked out in Bumble-themed decor, including a gold-plated wall that resembles a honeycomb, comfortable white couches and marble accents. The space will also host couple-centric events as well as [feminist empowerment workshops](https://www.trendhunter.com/trends/nailing-dating). The brand is attempting to [remove the stigma from online dating](https://www.trendhunter.com/trends/after) by creating a space that people want to be apart of. The Hive is representative of the brand branching out from the virtual world and into the physical one. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 67% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Physical Meet-up Spaces for Online Daters:** The Hive is a physical space where online daters can meet up safely and comfortably, creating an opportunity for other dating apps to follow suit. - **Creating Branded Experiences:** Bumble's introduction of The Hive shows the potential for other brands to create physical spaces that align with their brand identity and values, offering a unique experience for their customers. - **Integration of Online and Offline Dating:** The Hive represents a trend toward seamlessly integrating online dating platforms with offline meet-ups, creating new opportunities for innovation in the online dating industry. ### Where This Applies - **Dating Apps:** The Hive's physical meet-up space presents an opportunity for dating apps to enhance their user experience and differentiate themselves from competitors. - **Event Planning:** The concept of The Hive opens up potential opportunities for event planning companies to create customized and branded spaces for various industries. - **Feminist Empowerment Workshops:** The Hive's inclusion of feminist empowerment workshops highlights a growing trend in the empowerment industry, creating opportunities for businesses focused on empowering women. ## Related on Trend Hunter - [Dating App Coffeeshops](https://www.trendhunter.com/trends/le-cafe-bumble.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Breakup-Themed Donation Pop-ups](https://www.trendhunter.com/trends/exboxes.md) - [Dater Dining Guides](https://www.trendhunter.com/trends/dining-guides.md) - [Offline Dating Experiences](https://www.trendhunter.com/trends/offline-dating-experiences.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Personalized Digital Dating Rooms](https://www.trendhunter.com/trends/virtual-spaces-for-singles.md) - [Dating App Cafe Collaborations](https://www.trendhunter.com/trends/bumble-honey-latte.md) - [Hybrid Dating Apps](https://www.trendhunter.com/trends/when-we-first.md)