# Fragrant Dog Toys The Hive Scent Collection Has Aromas That Pets & People Will Appreciate By Laura McQuarrie | Published 2023-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-hive-scent-collection References: [prnewswire](https://www.prnewswire.com/news-releases/project-hive-pet-company-launches-the-hive-scent-collection-of-dog-toys-301745708.html) & [projecthivepetcompany](https://projecthivepetcompany.com/)  The Hive Scent Collection by Project Hive Pet Company is a scented collection of dog toys with aromas to please pets and pet owners alike. In the collection, there are scents like Wild Berry, Tropical Coconut, Calming Lavender, Sweet Mango, and Soothing Vanilla inspired by the plants that "feed and need bees for pollination." Alongside the toys, there's the Hive Chew Toy and the Hive Fetch Stick, which work as treat dispensers, as well as the Hive Disc + Lick Mat. These fragrant dog toys tie in with the company's mission to save the bees with nonprofit partners in the U.S. and Canada. Project Hive Pet Company's current goal is to establish more than 50 million square feet of healthy wildflower habitat by 2025. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 84% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Scented Pet Products:** Businesses can explore innovative ways to infuse fragrance into pet products to enhance the pet-owning experience. - **Eco-friendly Pet Toys:** Entrepreneurs can innovate on sustainable materials and designs to create pet toys that benefit the environment. - **Cause-related Marketing:** Organizations can use social causes to differentiate their products and establish a socially responsible brand image. ### Sectors Adopting This - **Pet Products:** Pet product manufacturers can leverage fragrances and sustainable materials to create products that appeal to eco-conscious pet owners. - **Nonprofit Organizations:** Nonprofits interested in environmental conservation can explore partnerships with companies that use their products to support social causes. - **Marketing and Advertising:** Marketing and advertising agencies can counsel organizations that seek to give back to society on ways to create effective cause-related campaigns. ## Related on Trend Hunter - [Water-Activated Pet Toys](https://www.trendhunter.com/trends/blossom-pets.md) - [Ergonomic Dog Toys](https://www.trendhunter.com/trends/earth-rated-dog-toy-collection.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md) - [Crystallized Honey Fragrances](https://www.trendhunter.com/trends/snif-honey-suite.md) - [Festive Dog Toys](https://www.trendhunter.com/trends/festive-dog-toys.md) - [Eco-Friendly Health-Conscious Dog Toys](https://www.trendhunter.com/trends/cosmos-snack-shack-toys.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Dog Birthday Cake Toys](https://www.trendhunter.com/trends/dog-birthday-cake-toy.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md)