# High Waist Pants are the New Low Cut Jean Say it Ain't So! By Fashion Spy | Published 2007-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-high-waist-of-times-gone-by References: [thefashionator.ivillage](http://thefashionator.ivillage.com/beauty/2007/03/getting_highwaisted.html?dst=rss|MSNBC_Today_Beauty) Say it aint so! High waisted fashion is making a come back to the horror of moms and daughters alike. Although it will be a relief to see a few less [butt-cracks](https://www.trendhunter.com/trends/ultra-low-rise-flare), this is still a fashion atrocity in the making... and one that's been made before (for those of us who remember the eighties!) While some ladies can see this possibly working for [a skirt](https://www.trendhunter.com/trends/cut-off-brief-skirt), most girls cannot see themselves adopting this trend on a full-time basis. More than likely it will catch on with a few seeking to hide their paunch, but most of us are ready for this trend to pass before it starts. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **High-waisted Fashion:** Disruptive innovation opportunity: Develop high-waisted pants with modern designs and comfortable fabrics, catering to those seeking to hide their paunch or embrace a vintage-inspired fashion statement. - **Retro-inspired Fashion:** Disruptive innovation opportunity: Create a line of retro-inspired clothing that blends vintage aesthetics with contemporary designs, appealing to fashion-forward individuals who want to stand out with unique, nostalgic looks. - **Body-positive Fashion:** Disruptive innovation opportunity: Design inclusive high-waisted fashion options that celebrate diverse body shapes, promoting body positivity and encouraging individuals to embrace and love their curves. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Establish an online marketplace that specializes in high-waisted fashion, providing a curated selection of trendy and stylish options for customers seeking to update their wardrobes with this revived trend. - **Clothing Manufacturing:** Disruptive innovation opportunity: Develop manufacturing techniques and technologies that can mass-produce high-waisted pants efficiently and cost-effectively, allowing fashion brands to meet the growing demand for this fashionable comeback. - **Fashion Styling and Consultation:** Disruptive innovation opportunity: Create a personalized fashion styling service that helps individuals incorporate high-waisted fashion into their wardrobe, providing expert advice and guidance on embracing this trend in a way that suits their personal style. ## Related on Trend Hunter - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Understated High Rise Jeans](https://www.trendhunter.com/trends/high-rise-wide-leg.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Underwear-Imitating Hybrid Garments](https://www.trendhunter.com/trends/cut-off-brief-skirt.md) - [Singer-Joined Y2K Flare Denim](https://www.trendhunter.com/trends/ultra-low-rise-flare.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md)