<!-- canonical: https://www.trendhunter.com/trends/the-hg2 -->
<!-- robots: noindex -->

# Pleasure-Focused Guide Books
The Hg2 is the Hedonist's Guide to Any Destination

By Joanne Lam | Published 2010-06-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-hg2
References: [hg2](http://www.hg2.com/) & [hg2](http://www.hg2.com/)

The Hg2 (aka “A Hedonist’s Guide to…”) is a brand new stylish series of [city guide books](https://www.trendhunter.com/trends/hello-danang). Featuring the best of the best in every city imaginable, the Hg2 guides are written by those living in the area and have plenty of experience in telling others what to expect.

With insider knowledge on what’s great wherever you’re traveling, the Hg2 will rid you of your [vacation destination woes](https://www.trendhunter.com/trends/humbo) and introduce you to the [hottest spots in each city](https://www.trendhunter.com/trends/thingsin). After going through these Hg2 guide books, you’ll realize that sometimes, it’s okay to be a little hedonistic.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 30% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Key Themes Behind This Trend

- **Pleasure-focused Guides:** New guide books focused on finding the best in every city, emphasizing a pleasurable experience for travelers.
- **Local Insider Knowledge:** City guides written by locals, providing a unique and authentic perspective for tourists.
- **Hedonistic Tourism:** An increased interest in hedonistic travel experiences, encouraging the search for luxurious and enjoyable experiences while traveling.

### Where This Applies

- **Travel:** Traditional travel agencies can take advantage of this trend by incorporating hedonistic travel experiences in their offerings.
- **Publishing:** The publishing industry can leverage this trend by creating similar pleasure-focused guide books catered to specific destinations or interests.
- **Tourism:** Tourism boards can benefit from this trend by promoting local businesses and activities that align with the hedonistic desires of travelers.

## Related on Trend Hunter

- [Hiking-Specific Travel Books](https://www.trendhunter.com/trends/100-hikes-of-a-lifetime.md)
- [Curated Travel Guides](https://www.trendhunter.com/trends/gaido.md)
- [Food-Focused Travel Guide Platforms](https://www.trendhunter.com/trends/foodietrip.md)
- [Music-Themed Travel Guides](https://www.trendhunter.com/trends/skyscanner-music-guides.md)
- [Digital Travel Guides](https://www.trendhunter.com/trends/audio-guide-it.md)
- [AI-Powered Trip Planners](https://www.trendhunter.com/trends/aipowered-trip-planners.md)
- [Personalized AI Travel Guides](https://www.trendhunter.com/trends/ai-travel-guide.md)
- [City Travel Guides](https://www.trendhunter.com/trends/waywise.md)
- [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md)
