# Health-Conscious Food Trucks The Healthy Scratch Food Truck will Serve Up Smoothies and Bowls By Michael Hemsworth | Published 2017-03-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-health-scratch References: [buffalorising](https://www.buffalorising.com/2017/03/coming-soon-healthy-scratch-food-truck/) & [thehealthyscratch](http://www.thehealthyscratch.com/) Food trucks are often associated with heavier fare, but The [Healthy Scratch Food Truck](https://www.trendhunter.com/trends/on-the-go-bundle) is set to provide an alternative that's much more focused on fresh, healthy options. Expanding from the business's existing brick-and-mortar location at The Shops at HarboCenter in Buffalo, the food truck will be serve up [fresh juices, smoothies and bowls](https://www.trendhunter.com/trends/oola-bowls). This will offer a wide array of delicious yet healthy options for consumers who are on-the-go to enjoy without feeling as though they have made a choice that's too indulgent. The Healthy Scratch Food Truck is the latest endeavor from owners Jessie and Kelly Pegula who explained that, "The food truck is a perfect fit for our customers and is another way for us to cater to their [healthy active lifestyles](https://www.trendhunter.com/trends/healthy-side-up). Going into the spring and summer, we will have the opportunity to expand our footprint across Western New York with the addition of our food truck." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Fresh and Healthy Food Truck:** The rise of fresh and healthy food trucks presents an opportunity for innovative culinary entrepreneurs to tap into the growing demand for nutritious meals on the go. - **Mobile Juice and Smoothie Bars:** The popularity of mobile juice and smoothie bars is a disruptive innovation opportunity for businesses to provide convenient, healthy beverage options to busy consumers. - **Health-conscious Fast Food:** The emergence of health-conscious fast food concepts, such as food trucks specializing in fresh juices, smoothies, and bowls, offers a chance for entrepreneurs to redefine the fast food industry by prioritizing nutrition. ### Where This Applies - **Food Truck Industry:** The health-conscious food truck trend presents a disruptive innovation opportunity for existing and aspiring food truck owners to cater to health-conscious consumers and stand out in a competitive market. - **Juice and Smoothie Industry:** The demand for juice and smoothie options from food trucks opens up an innovative opportunity for the juice and smoothie industry to expand its reach and target a wider customer base on the go. - **Fast Food Industry:** The rise of health-conscious food trucks challenges the traditional fast food industry to adapt and incorporate healthier options, presenting a disruptive innovation opportunity for fast food chains to attract health-conscious consumers. ## Related on Trend Hunter - [On-the-Go Food Bowls](https://www.trendhunter.com/trends/rush-bowls-expansion.md) - [Glow-Boosting Smoothie Trucks](https://www.trendhunter.com/trends/glow-getter-smoothie-truck.md) - [Value-Driven Wellness-Focused Menus](https://www.trendhunter.com/trends/salad-and-go.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [QSR-Branded Food Truck Tours](https://www.trendhunter.com/trends/food-truck-tour.md) - [Nutrition-Focused Temporary Dining Menus](https://www.trendhunter.com/trends/fords-garage.md) - [Flash-Frozen Meatless Meals](https://www.trendhunter.com/trends/fresh-on-wheels.md) - [Branded Cracker Food Trucks](https://www.trendhunter.com/trends/cheez-wheelz-food-truck.md) - [Permissibly Indulgent Smoothie Bowls](https://www.trendhunter.com/trends/robeks-bowls.md)